The global market for pet DNA testing market is expected to grow at a CAGR of 10% during the forecast period of 2024 to 2032. The expansion of the market is being driven by several factors, including rising rates of pet ownership, rising consumer interest in genomics, rising levels of research and development activities carried out by key companies and academic researchers, and rising levels of consumer awareness and demand for DNA testing kits for pets. In addition, recent developments in the humanization of pets have increased the willingness of pet owners to spend more money on their cherished cats and dogs to safeguard or extend their quality of life.
Technological Developments to Boost the Market Growth
According to the FEDIAF 2023 report, for example, sales of pet-related products and services accounted for USD 24.5 billion in 2021, which represents a significant increase from the previous year. The veterinary industry is making strides in the field of genomics, which has led to an increase in the availability of genetic test kits for pets. Since more than 15 years ago, various companies have been providing breeders, pet owners, and veterinarians with resources for at-home dog and cat DNA testing. Mars Petcare started selling genetic testing products directly to customers in 2009, which kicked off a period of significant growth in the market that has resulted in a significant increase in the number of opportunities available. DNA profiling procedures in the veterinary industry are expanding, in a manner that is analogous to the broadening of the scope of human genomics and genetic testing.
Increased Accuracy and Reliability
In terms of precision, DNA testing for pets that can be done at home has been demonstrated to be reliable and can provide enormous amounts of information that are extremely valuable. For instance, Embark Veterinary, Inc. claims that the breed profile tests that it offers are accurate more than 95% of the time. Because of their friendliness, versatility and athleticism, calm temperament, and the fact that they can be easily trained, certain breeds, such as Labradors, have consistently been ranked as the most popular among Americans. As a result, prospective adopters of pets express a great deal of anxiety regarding the possibility of a mixed breed in the animal. This makes it possible for professional breeders to produce puppies that meet the specific requirements that have been laid out by their clients. DNA testing kits for pets give owners the ability to choose animals with specific breed histories and prevent the breeding of puppies who are at risk for disease.
The market has significant opportunities for expansion as a result of the growing interest among people to understand the ancestral characteristics of animals and their ages to celebrate birthdays. The key players in the market are collaborating and forming partnerships with pet insurance companies to broaden the coverage offered by insurance policies available on the market, as well as their plans to expand the number of genetic tests they offer for a variety of other genetic conditions. The pandemic caused by COVID-19 led to significant growth in the pet industry by establishing new trends, which contributed to this growth. In times of quarantine and fear, having companion animals was a widely opted choice among Americans, which set the fast phase of the booming pet industry growth that will sustain for the following several years. This growth is expected to continue for the following several years.
The American Society for the Prevention of Cruelty to Animals (ASPCA) estimates that more than 23 million households in the United States got a new pet during the pandemic. The disruption of the supply chain, movement restrictions, and COVID positive situations in households, along with fewer breed tests conducted during 2020, had a mildly negative impact on the growth of the industry. Despite the significant increase in market opportunities brought about by this factor, however, the growth of the industry was only slightly hindered. Despite this, major players remained continuously active throughout the pandemic, putting into place several preventative measures.
Dogs Segment Dominated the Market by Animal Type
In 2023, the market for dogs was the most profitable and dominant sector of the industry worldwide, accounting for more than 72% of total revenue. The number of households in the United States that have dogs as pets, in particular, has seen a significant rise in recent years. According to the findings of the National Pet Owners Survey 2021-2023, which was carried out by the American Pet Products Association, approximately 54% of households in the United States owned dogs. This figure represents an increase from the 50% of households that registered dogs in 2018. Dogs have maintained a significant status and popularity in North America for several decades, with people frequently treating them as obedient members of their families. To the point where one-third of people living in the United States love their dogs more than the people, they are romantically involved with.
The second most common type of household animal is the cat. This market is being propelled forward by the rising popularity of cat adoption over dog adoption, which can be attributed to cats' naturally calm demeanor and superior capacities for memory and learning. As a result of the fact that they can clean themselves without being taught, cats are frequently thought of as being low-maintenance pets. According to the American Pet Products Association, approximately 45.3 million households in the U.S. will own cats in the year 2021. This increase in the popularity of cats among younger generations, especially millennials, is likely to continue. Cats have been shown to carry over 250 different hereditary diseases, and it will be essential to understand their breed histories to develop effective treatments for these diseases promptly. According to recent studies, the results of a DNA test on cats indicate that certain feline populations have coexisted with humans for more than three thousand years.
Saliva Testing Dominated the Market by Sample Type
Blood, saliva, semen, and other types of samples are the primary categories used to categorize businesses in this sector. Because the majority of pet DNA tests are performed using saliva or cheek swab samples, the saliva segment dominated the industry in 2023 and accounted for the highest share, 55%, of the overall revenue. When compared to other methods of sample collection, the convenience of collecting a saliva sample from a dog's jowl is significantly simpler. Because canine saliva contains a significant number of infectious agents, however, special preparation is required before it can be sent to the laboratory for analysis. For instance, some DNA test kits recommend adding water to the animal's saliva before mixing it to lessen the likelihood of the sample being contaminated.
It is also anticipated that the saliva sample type will record the highest CAGR throughout the forecast period. On the other hand, tests that make use of blood and sperm samples are utilized quite frequently in particular circumstances. DNA testing on pets using blood samples is a non-invasive and straightforward method for determining whether or not an illness is inherited in an animal. In most cases, these examinations are carried out by extracting blood from the veins of animals and then safely transmitting the sample that has been collected to the relevant laboratory. Canine SNP (Single Nucleotide Polymorphisms) & STR (Short Tandem Repeats) Parentage sperm sample DNA test kits are available from major industry players like NeoGen Corp., among others. These kits are used to determine the genetic makeup of a dog's parents. This DNA test is superior to more traditional tests for STRs, which are tests that identify STRs, in terms of their ability to differentiate between closely related fathers.
Genetic Disease Segment Dominated the Market by Test Type
In 2023, the genetic diseases segment was the most important contributor to the industry's revenue, accounting for more than 35.00% of the total. Throughout the forecast period, the health and wellness sector is anticipated to record the highest CAGR growth. Some types of domesticated animals have a much lower life expectancy than others and are also predisposed to inheritable diseases. Therefore, carrying out a comprehensive genetic attribute profile on purebred, mixed-breed, and hybrid pets is necessary to ascertain the appropriate risk of genetic conditions in these three types of pets. If the breed mix of a specific pet is already known for specific disease susceptibility, then individual genetic DNA tests can be performed to diagnose the single concerned medical issue. This is only possible if the breed mix of the pet is already known.
Many people who own pets are interested in learning specifics about their companion animals' personalities as well as the physical characteristics that they possess. Pet owners can easily predict the future of their animal's size, temperament, color patterns, energy levels, the need for behavior training, and exercise requirements if they are aware of the breeds and mixes of their animal. As a result, there is a significant increase in the demand for pet DNA test kits among pet owners. This can be attributed to pet owners' desire to encourage better preventative care at earlier stages. If an owner, a professional pet breeder, or a veterinarian knows the genetic makeup of their animal companion, they will be able to recommend better-tailored diets, preventive healthcare plans, and wellness training. This is because the animal is more likely to be predisposed to developing a certain medical condition.
Breeders Remain as the Key End User
The breeder’s end-user segment was the industry leader in 2023, but it is anticipated that the pet owners’ segment will grow at a compound annual growth rate (CAGR) of over 9% during the period covered by the forecast. Breeders from all over the world are working hard to produce superior canine and feline breeds that are endowed with quality characteristics and can satisfy the needs of succeeding generations of pet owners. In addition to outward characteristics that can be seen, such as attractive fur color, eye color, height, weight, and other characteristics, owners are increasingly looking for animals that have improved health and are skilled in a variety of activities. As a result of these factors, breeders are now educating themselves about the various breed mixes and possible mating that can be done to satisfy the requirements of people. A pet DNA test kit is an example of a product that is frequently put to use for the aforementioned purpose. The number of households in developed countries that have pets has significantly increased over the past decade as a result of the numerous advantages that pets offer, including the alleviation of feelings of loneliness, anxiety, depression, and stress; improvements in physical health and mood; and the provision of love that is unconditional. The millennial generation is the largest group of pet owners and also the group that spends the most money in the United States. The cost of keeping a pet in this country has gone up dramatically over the past few decades, particularly for canines. For example, the American Pet Products Association estimates that pet owners in the United States spent over USD 123 billion on their companion animals in 2021, which is a significant increase from the USD 90 billion spent in 2018.
North America Remains as the Global Leader
In 2023, the North American region had the highest revenue share, accounting for more than 40% of total revenue. This portion can be attributed to the rising costs associated with keeping pets as well as the large number of people who own them. Additionally, the presence of key players in the market, such as Wisdom Panel (Mars, Inc.), Embark Veterinary, Inc., Dognomics (Clinomics), Basepaws, Inc. (Zoetis), and NeoGen Corp., is positively influencing the expansion of the industry. For instance, in July 2021, Mars, Inc.'s Wisdom Panel introduced dog breed identification tests based on their Wisdom Panel Dog DNA tests.
More than 98% of the time, accurate results are provided by the panel when attempting to determine the breed history of a puppy. During the forecast period, it is anticipated that Asia and the Pacific will experience the highest CAGR growth. Both an increased interest among people in getting companion animals and an increase in the amount of disposable income contribute to an increase in the region's spending on pet care. Additionally, the rapid development of pet care in countries such as China, India, South Korea, and Japan is anticipated to be a driving force behind the expansion of the regional market.
Competition to Remain Moderate During the Forecast Period
It is anticipated that there will be a moderate level of competition in this market due to the significant presence of notable manufacturers. Participants in the industry have engaged in a wide variety of strategic activities - including partnerships, mergers and acquisitions, sales and marketing activities, product expansion, and product launches—to bolster their presence in the market and increase their market share.
The following companies are examples of prominent players in the global market for DNA testing of pets: DNA MY DOG, Embark Veterinary, Inc., Orivet Genetic Pet Care Ltd., Wisdom Panel (Mars, Inc.), Dognomics (Clinomics), Canadian Dog Group Ltd., Neogen Corporation Basepaws, Inc., GenSolDiagnostics, LLC Basepaws, Inc., FidoCure (OHC), PetDx and other notable players.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Pet DNA Testing market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
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| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
| Segmentation | |
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Sample Type
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Test Type
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End-user
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Region Segment (2022-2032; US$ Million)
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Key questions answered in this report
