Set-top boxes (STBs) are receiving devices that are used at the consumers’ (subscriber) end for receiving the broadcasted content. The set-top boxes market is broadly segmented into type, video resolution and geographical regions. The market for set-top boxes is majorly driven by the mandatory digital television transition worldwide. With nearing deadlines for switchover across various countries, the demand for set-top boxes is expected to remain strong in the coming years. Additionally, with advancement in the television industry along with the video content, the market growth is expected to remain strong throughout the forecast period. The set-top boxes market worldwide stood at US$ 13.54 Bn in 2014. The market is projected to expand at a CAGR of 5.9% during the forecast period 2015 to 2023.
Purpose of the Report
The purpose of this strategic research study titled “Global Set-top Boxes Market- Growth, Share, Opportunities and Competitive Analysis, 2015 – 2023” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them make informed strategic decisions related to the opportunities in the global set-top boxes industry.
Target Audience
USPs and Key Offerings
The research report titled “Global Set-top Boxes Market- Growth, Share, Opportunities and Competitive Analysis, 2015 – 2023” offers strategic insights into the global set-top boxes market along with the market size and estimates for the duration 2013 to 2023. The said research study covers in-depth analysis of multiple market segments based on STB types, video resolution and cross-sectional study across different geographies. The revenue estimates for satellite television STBs segment has been evaluated considering digital terrestrial television (DTT) and satellite-based television STBs. In order to help strategic decision makers, the report also includes competitive profiling of the leading set-top boxes vendors, their SCOT (Strength, Challenges, Opportunities and Weaknesses) analysis, market positioning and key developments.
Other in-depth analysis provided in the report includes:
Overall, the research study provides a holistic view of the global set-top boxes market, offering market size and estimates for the period from 2015 to 2023, keeping in mind the above mentioned factors.
As of 2014, the global set-top boxes market is dominated by the satellite television STBs segment. The segment contributed to more than 30% of the total revenue generated by the set-top boxes market in 2014. Satellite television segment comprises digital terrestrial television (DTT) and satellite-dish based television STBs. Due to high demand for these STBs, the segment is expected to retain its dominant position in the market throughout the forecast period. The demand is majorly backed countries such as India and China where consumer based is huge.
The IPTV STBs segment is expected to register the highest growth in the coming years. The penetration of internet-based services has risen substantially in the past few years. This is has led to emergence of various internet-based services such as video on-demand, IPTV and others. With advancement in internet infrastructure, many people worldwide are now turning towards internet-based services. As a result, the IPTV STBs segment is expected to register the highest growth in the coming years. Further, hybrid STBs segment too is expected to register strong growth in the market during the forecast period. The demand for hybrid STBs is expected to majorly backed by North America and Western Europe regions.
In 2014, the global set-top boxes market was dominated by Asia Pacific with a market share of over one third of the total market revenue. The demand for set-top boxes is largely governed by India and China due to presence of huge consumer base. Additionally, due to mandatory switchover to digital television, these countries are expected to retain their dominant position in the region throughout the forecast period.
Another major factor fueling the demand for set-top boxes in the region is rising discretionary income of people coupled with availability of high-end television sets. As a result, Asia Pacific is expected to retain its dominant position in the market throughout the forecast period.
North America and Europe are quite mature markets for set-top boxes. This is majorly due to early accomplishment of digital television switchover in most of the countries in the regions. North America has HD service penetration of more than 60% making the market lucrative only for advanced set-top boxes such as UHD and 8K.
Set-top boxes (STB) are receiving devices installed at the consumers’ end for enabling television service reception. The basic function of STBs is to receive a digital signal, decode it and display on the television set. The digital signal may be referred to a television signal or internet streaming data. These signals are received using cable connection (from STB) or internet connection. The prime motive behind evolution of STBs is the large number of channels delivered by these receivers. STBs are capable of delivering more number of channels as compared to the built-in channel numbering system of televisions. STBs can receive signals covering data for numerous channels and filter out the channel as per users’ subscription.
The set-top boxes can be broadly categorized as follows:
The evolution of set-top boxes hails back to early 1980s, when a cable converter was needed for receiving additional analogue cable TV channels and alter them into compatible content regular television screen. The cable converter came with a remote control to switch to a low-VHF frequency channel. With the advancement in the television broadcast services, the digital set-top boxes came up which were capable of decoding large number of digital signals. The digital set-top box was first commercially developed in mid 1990s. The term set-top box technically has no resemblance with the broadcast technology. The term has primarily evolved since these receivers were traditionally mounted on top of the cathode ray tube (CRT) television sets.
Over the period of time, the set-top boxes market has evolved remarkably. Earlier, the set-top boxes were simply used for cable and pay televisions. Additionally, set-top boxes for reception of standard definition (SD) television signals were the most prominent. Due to rising acceptance of high definition (HD) and ultra-high definition (UHD) television service, advanced set-top boxes supporting these resolutions are now available. Moreover, set-top boxes with recording facility too are gaining traction in the global market. Advancement in the internet infrastructure has led to adoption of various internet-based services such as video on-demand and IPTV. As a result, set-top box manufacturing companies are now providing hybrid set-top boxes in order to revolutionise the entertainment industry. Hybrid STBs are capable of receiving television signals as well as internet streaming data. Geographically, these set-top boxes are popular majorly in Europe. Regions such as North America and Asia Pacific are expected to register strong growth in the sector in the coming years.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Set-top Boxes (STBs) market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
|---|---|
| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
| Segmentation | |
Type
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Video Resolution
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Region Segment (2022-2032; US$ Million)
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Key questions answered in this report
