Pilates equipment market is expected to grow at a CAGR of 5% during the forecast period 2023 to 2030. Pilates uses a special system to increase flexibility, posture, physical strength, and mental awareness.Population growth and per capita income are market drivers. Growth in fitness consciousness and lifestyle changes present an opportunity for pilates equipment manufacturers to gain market share. Companies use promotional marketing to enhance revenue and market reach.COVID-19 has shook global economies. As people have become increasingly aware of healthy life stylePilates equipment are witnessing demand. Online sales have skyrocketed. Lockdowns in many nations have affected Pilates equipment production and supply.
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The growing demand for lightweight pilates equipment, increasing usages of the equipments in clinics, local health clubs, and physiotherapy centres, prevalence of improved and well-established distribution channels, rise in the millennial population joining fitness and recreational sports centres, technologically innovative fitness equipment specially designed for end-users, increased emphasis on eco-friendly pilates machine manufacturing materials. Well-established distribution channels are driving the evolution of e-commerce, rising use of online channels for promotional activities, and increasing adoption of reformers and cadillacs in medical clinics and health clubs for therapies and injury rehabilitation will also contribute to the growth of the pilates equipment market during the forecast period. High product cost and low product penetration in underdeveloped economies will likely restrain pilates equipment expansion.
Pilates equipment segment to expand faster than mats, rings, and balls. Market is also segmented by commercial and personal use pilates equipment market. Boutiques use commercial pilates equipment. Boutique pilates studios thrive because individuals want individualised fitness. Online workout equipment purchases are driven by low prices and the home gym trend. Pilates equipment manufacturers promote their items on e-commerce sites. Merrithew, Stamina, Peak Pilates, and Balanced Body have strong online branding and e-commerce.
Due to the popularity of pilates studios in Europe, the region is predicted to have the highest growth rate in the pilates equipment market from 2023-2030.Due to the popularity of physical and mental workouts like yoga across North and South America, the market is expected to develop significantly during the projected period. Pilates equipment is popular in the U.S., Mexico, Canada, and Brazil.
Major brands will focus on product innovation and R&D to strengthen their position in the global pilates equipment market. Mergers & acquisitions and joint ventures are used to extend product lines. Developing-world manufacturers are reducing production costs.Key players in this segment includes HF Industries Pty Ltd, Merrithew Corporation, Stamina Products, Inc., Gratz Pilates, Mad Dogg Athletics, Inc., Sivan Health and Fitness, Tone Pilates Vancouver, XtendPilates, PilatesEquip - The Joint Workshop, BoneSmart Pilates, MAD DOGG ATHLETICS, AGM Group, Tirado Pilates Apparatus, CAP Barbell, Basi Systems india, Ruiting Technology Hebei Co.,Ltd.
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