Sodium Lauryl Ether Sulphate (SLES) Market to Grow at an Estimated CAGR of 6.5% During the Forecast Period 2022-2030

15 Dec 2022

The global sodium lauryl ether sulphate (SLES) market is anticipated to expand at a CAGR of 6.5% during the forecast period of 2023 to 2030. One of the most important reasons that will have a favourable impact on the expansion of the sodium lauryl ether sulphate market is the growing consciousness among consumers regarding the importance of personal hygiene and cleanliness. Increasing consumer awareness on the importance of maintaining personal cleanliness and hygiene; increasing commercialization of personal care goods like soaps, shampoos, body cleansers, and face washes. There are a number of significant aspects that are anticipated to enhance market demand, one of which is the health benefits associated with residential and institutional cleanliness.

Sodium lauryl ether sulfate (SLES) is used in a wide range of applications in personal care products such as skin care, hair care, and oral care products due to its chemical stability and mildness on skin compared to other anionic surfactants such as alkyl-benzene sulfonates, phosphoric acid esters, and carboxylic acid salts. Increase in demand for sodium lauryl ether sulfate for hair care products is creating lucrative opportunities for manufacturers across the globe. On the other hand, several international agencies, with the support of local governments, are promoting hygiene awareness programs in developing countries. This is anticipated to fuel the demand for anionic surfactants such as SLES during the forecast period, considering their superior performance properties and cost-effectiveness compared to other alternatives. Thus, rise in demand for personal care products and growth in awareness about personal hygiene are estimated to augment the demand for SLES during the forecast period.
 

Due to their effectiveness, convenience, and cost, liquid detergents are becoming more popular. Population growth and rising disposable income, especially in emerging economies, have increased demand for efficient detergents. This increased liquid detergent sales. Laundry services in developing countries and rapid urbanisation have also increased liquid detergent demand. Dishwashing detergents, shampoos, bubble bath liquids, and hand washing products use SLES. SLES is a popular primary surfactant for liquid detergents due to its detergency and compatibility with all other surfactants. SLES demand is expected to rise due to liquid detergent market growth.

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Businesses can gain market share by creating plant-based alternatives. Despite sodium lauryl ether sulphate's many uses, its harmful effects on humans continue to challenge producers. Because of this, bio-based technology to generate sodium lauryl ether sulphate, which reduces the harmful effects of these products, has become the main focus. New research and development centres aim to meet market demands by developing innovative new products. Despite sodium lauryl ether sulphate's low cost, availability, and excellent foaming properties, certain factors are driving industry growth and expected to limit market growth.

Governments worldwide are promoting cleanliness and hygiene to reduce chronic disease rates. SLES, used in agrochemicals, personal care, antimicrobials, and medical chemicals, is in high demand. Due to improved hygiene and cleanliness. Sulfate-free surfactants are becoming more popular. Sulfate-free surfactants foam and thicken better and are safer, natural, and environmentally friendly. Due to stricter environmental laws and concerns about SLES toxicity, non-sulfate surfactants are becoming more popular worldwide. SLES manufacturers now use sulfate-free surfactants and coconut oil. The rising demand for sulphate-free surfactants is expected to fuel market growth over the forecast period. Growing awareness of personal hygiene and massive investments in personal care product production will impact the global sodium lauryl ether sulphate (SLES) market in the coming years. Anionic surfactant SLES foams. It is found in shampoos, soaps, body washes, toothpastes, and other daily-use personal care products. The ongoing research, development, and commercialization of novel personal care products to meet individual customer needs will also help grow the global SLES market.

The global personal care market is projected to grow 5.8%. Personal care product demand is expected to rise due to rising awareness of personal hygiene, disposable income, economic development in emerging economies, and improved standards of living in several developing regions. E-commerce and youth growth have increased end-user demand for modern personal care products. India, Africa, and the Middle East are expected to grow at 8%, 3.5%, and 4.3%, respectively, in the personal care products market.

SLES's harmful side effects and growing demand for organic and biobased chemicals may slow its global market growth in the coming years. SLES-based personal care products contain traces of 1,4-dioxane, a carcinogen, in the byproducts of product synthesis, prompting manufacturers to switch to safer organic alternatives like palm, coconut, argan, and other oils. 1,4-dioxane in product synthesis byproducts raises these concerns. As more people consume these products, especially in developed countries, the SLES market may suffer in the near future.

Due to its superior foaming and stain removal in hard and soft water, the detergents and cleaner’s application segment of the global SLES market is expected to dominate throughout the forecast. Personal care products like body and face cleansers, shampoos, soaps, and toothpastes will account for over 25% of the SLES market in 2021, growing at over 6.5%. The market will grow as developing countries accept the product, despite competition from organic alternatives.

Asia Pacific accounted for over 35% of the SLES market in 2021 due to rising hygiene concerns in developing nations like China and India. The forecast estimates a market growth with  a CAGR of over 5% for the APAC region. Western Europe's higher living standards will boost the SLES market over the next eight years. Population growth and rising disposable income, especially in China, India, and Indonesia, have led to the growth of end-use industries like laundry detergents and cosmetics. Personal hygiene awareness is driving demand for effective personal care products. This boosts Asia Pacific sodium lauryl ether sulphate demand. In 2021, North America and Europe dominated the SLES Market.

In 2021, the dry sodium lauryl ether sulphate (SLES) market dominated. The forecast calls for a 4.5% CAGR. Dry SLES is widely used in cheap detergents and personal care products in developing countries due to its ease of production. Granular, powder, and paste are dry. Dry sodium lauryl ether sulphate paste is used in toothpaste, liquid soaps, shampoos, creams, lotions, foam baths, and toilet bars. Thus, dry SLES demand will increase the global sodium lauryl ether sulphate (SLES) market share during the forecast period.

Asia Pacific held 31.0% of the global sodium lauryl ether sulphate (SLES) market in 2021. China and India's rising disposable incomes have improved lifestyles. This is driving regional detergent, cleaner, and personal care product demand. End-use industries and washing machine penetration are expected to boost Asia Pacific SLES demand. Personal care and detergent industries in North America and Europe make the global sodium lauryl ether sulphate (SLES) market attractive. However, the trend of using sulfate-free personal care products in developed countries like the U.S., Germany, and France may hinder the sodium lauryl ether sulphate (SLES) market in these regions during the forecast period.

The SLES market has many multinational conglomerates, making competition fragmented. BASF SE, Evonik Industries, Huntsman Corporation, Dow Chemical Company, Clariant Corporation, Croda International, and Solvay SA are multinational conglomerates. Kao Corporation, Stepan Company, Godrej Industries, Galaxy Surfactants, Ultra Group, Zhejiang Zanyu Technology, Ho Tung Chemical, and Taiwan NJC Corporation are other manufacturers. Personal care product manufacturers are updating their lines to appeal to baby boomers and millennials moving into the area.

Despite its wide applicability in the beauty and cosmetics industry, customer preference for natural and plant-based cosmetic ingredients remains the focus. Key players in the Sodium Lauryl Ether Sulfate (SLES) market are marketing plant-based SLES as petrochemical-free and preservative-free to emphasise its emission reduction. This positioning helps build the SLES market.

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