Acai Berry Market is a deep purple grape shaped berry grown abundantly on acai palm trees found in Amazon River basin of Central and South Americas. Acai berry is widely consumed in either dried powder form or pulp form by the natives of Brazil.  Each acai berry consist of 10% pulp and a huge seed which have no benefits. Thus, harvesting acai berry is difficult, as the acai palm tree doesn’t have branches and each bunch of berries is required to be brought down manually to preserve the fruit. Increasing demand for acai berry as a supplement in daily diets as super foods helps in achieving the targets of weight loss. Additionally, growing use of acai berries as an ingredient in certain food and beverage products is another driving factor in the market. Moreover, with the rising demand of acai berries in the production of organic cosmetics has fueled the demand for premium cosmetic personal care products worldwide, which in turn is driving the market growth. Furthermore, growing beauty and health consciousness among consumers on account of changing lifestyles is driving the market to a greater extent.

Rising acceptance of acai berry in the form of super food is expected to be one of the key growth factors in the global acai berry market. Acai berry consist of high levels of antioxidants which benefits in fighting free radicals and shields the cells against oxidative harm. In addition, acai berries are rich in omega-6 and omega-3 fatty acids which regulate low-density lipoprotein cholesterol levels and contain iron, vitamin A and calcium. Consumers are increasingly preferring high nutrition food supplements which is further inducing the increase in number of super food products. However, high cost is a major concern hampering the growth of the market. Consumers are increasingly preferring premium personal care and cosmetic products based on natural and organic ingredients. Moreover, rising beauty and health consciousness among consumers is leading them to be meticulous about the ingredients used in their cosmetic products. Therefore, usage of acai berries in organic personal care products is one of the major trends gaining traction in the acai berry market.

On the basis of form, dried accounts for a major share in the global acai berry market owing to increasing demand for easy to carry food supplement products. Moreover, increase in the demand for dry and ready to eat foods coupled with rise in disposable incomes are some other aspects driving the growth of dried segment in the global acai berry market.

North America is expected dominate the global market due to rising consumption of super foods in the region as well as increasing governmental initiatives to support acai berry production and distribution. Moreover, rising concerns related to health benefits of acai berries stimulate the product demand to a great extent in this region.