Aromatherapy is often viewed as an important market for mid and small-sized essential oil manufacturers. A major part of demand for aromatherapy products is catered by flavors and fragrance industries. However, the global aromatherapy market has a niche mark particularly for small oil producers. Aromatherapy is defined as the use of fragrances and smell as therapy and the aromas are used for their healing properties. Aromatherapy is also called as ‘essential oil therapy’ which more precisely describes the actual market scenario, since not all therapeutic use of essential oils use aroma as a basis of treatment. 

The purpose of this research study titled ‘Aromatherapy Market - Growth, Future Prospects, and Competitive Analysis, 2017 – 2025’ is to provide investors, developers, company executives and industry participants with in-depth analysis to allow them to take strategic initiatives and decisions related to the prospects in the global aromatherapy market. This report presents and analyzes the major trends prevalent in the global aromatherapy market and the market size and forecast. 

This report categorizes the global aromatherapy market in terms of product type, delivery mode, application, and geographical distribution. Based on product type, the global aromatherapy market is categorized into equipment and consumables. The equipment segment is further categorized into nebulizing diffusers, evaporative diffusers, ultrasonic diffusers and heat diffusers; whereas the consumables market is segmented into essential oils (floral, citrus, spicy, woody, camphoraceous, herbaceous and others), blended oils and carrier oils. Topical, inhalation and diffusion are the delivery modes considered for the purpose of this study. Based on applications, the global aromatherapy market is studied for skin and hair care, relaxation, pain management, scar management, sleep management and overall health and wellbeing. Market size and forecast for each mentioned segment for the period 2015-2025 is presented in the report along with respective CAGRs for the forecast duration 2017-2025.

The market size and forecast of each considered geographical market is presented for the period 2015-2025 along with CAGRs for the forecast period 2017-2025 in this study and are further cross-sectional presented in terms of product, delivery mode, application and constituent region/country level markets.

This report also includes qualitative assessment factors such as market dynamics (drivers, restraints and opportunities) to have a good understanding of the current and anticipated trends in the global aromatherapy market. Competition assessment tools such as market attractiveness assessment and competitive landscape analysis by key players are also demonstrated in the study. Furthermore, this report concludes with profiling of key market players currently enjoying prominent position in the aromatherapy market. The key players profiled in this report are doTERRA International, Edens Garden, Frontier Natural Products Co-op., G Baldwin & Co, Mountain Rose Herbs, Ouwave Aroma Tech (Shenzhen) Co., Ltd., Plant Therapy Inc., Ryohin Keikaku Co., Ltd. (Muji), Thann-Oryza Co., Ltd., Young Living Essential Oils and Zija International.

Due to the potency of essential oils, they are usually diluted in a carrier oil or medium before direct application on the skin. Direct application currently enjoys the dominance position in the market. Massage is the most common type of therapeutic technique used in aromatherapy as it serves both muscular relaxation and ensured through absorption of oils. Topical administration is also done through hot and cold compresses for pain management. Additionally, inhalation is among the most basic methods of administering aromatherapy. Inhalation is often recommended when aromatherapy is used for treating respiratory or skin conditions.

Relaxation is the most prominent application area where aromatherapy is widely used. Spa, clinics and recreation centers are the prime zones where aromatherapy is used for relaxation treatments. Moreover, due to intensive marketing activities and growing awareness, aromatherapy for relaxation is also used in home care. Pain management also holds a significant share in the global aromatherapy market. Growing demand for natural aesthetic treatments and increasing prevalence of acne and skin allergies prominently contribute to the large revenue base of this segment. It is also estimated that due to growing clinical reports propounding the benefits in pain management, the demand for aromatherapy in this segment will create a stronghold during the forecast period.

At present, the consumables segment dominates the overall aromatherapy market, and it is expected that the segment will continue its lead throughout the forecast period. Essential oils are 100% natural pure oils extracted from distillation or other processes from sources such as flowers, plants, peels, barks, seeds, roots, etc. Essential oils is a multi-million dollar business and find application in aromatherapy, beverages, and also as a natural remedy to relieve anxiety, induce relaxation, scenting purpose and others. Enhanced marketing initiatives and growing awareness among millennial population are the key factors that is driving the demand for aromatherapy products. Proliferation of online retail and increasing adoption of aromatherapy in home use is additionally assisting in increasing the demand for essential oils and aromatherapy equipment.

Geographically, the global aromatherapy market is cumulative to North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

North America and Europe dominate the global aromatherapy market. Domicile of several large market players and wide availability of required raw materials contribute to the dominance of North America and Europe. Additionally, higher purchasing power and greater awareness also assist in driving the aromatherapy market in these regions. Moreover, it is expected that with intensive marketing initiatives, proliferation of use of alternative medicine, increasing online sales and rising awareness will facilitate significant growth in the emerging markets of Asia Pacific and Latin America.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Aromatherapy market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Aromatherapy market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Aromatherapy market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Aromatherapy market?
• Which is the largest regional market for Aromatherapy market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Aromatherapy market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Aromatherapy market worldwide?