Industry Outlook

The market was valued at US$ 5,422.9 Mn in 2020 and expected to grow at a CAGR of 5.2% from 2021 to 2029. The seats designed in such a way to support the buttocks, thighs, upper back, lower back, and head. The components used to make baby car seats intends to provide comfort and safety to the children. Manufacturers in recent years consider the most suitable foam that provides proper comfort, support, and has recycling properties. A rising number of car accidents over the years is triggering the demand for baby car seats among the population. For instance, in the U.S., according to the National Highway Safety Association, it has been recorded that in every 33 seconds there occurred an accident with a child. Proper car seats ensure the prevention of risks from injury, and 70% of hospitalizations cases or deaths when compared with the seat belts. Additionally, working mothers play an important role that is generating market opportunities during the forecast period. According to the United States Department of Labor, 57% of the women are in the labor force, and the number expected to rise in the coming years. Concerns towards child safety, rising disposable income of working mothers, and the emergence of online platforms across the globe are the contributing factors for global baby car seats market growth.

The global baby car seats market segmented into different product types and distribution channels and regions. Based on product type, the market categorized into infant car seats, convertible seats, booster seats, and combination seats. Booster seats dominated the market and further segmented into backless booster seats and high back booster seats. Among the booster seats, backless booster car seats dominated the market owing to the rising adoption of such seats among the population. This is mainly because it is cost-effective and it adjusts depending upon the child’s height, weight, and age. The distribution channel of the market has been segregated into the online and offline distribution channels. Online distribution channels expected to witness the fastest growth during the forecast period owing to the presence of several discounts and brand options for customers. Third-party e-retailers like Amazon, eBay dominated among all the other online retailers and captured 75% of the online sales of baby care products in 2020. In 2020, Asia Pacific dominated the global baby car seats market with a 30% market share in terms of value. Europe is the second-largest among the other regions mainly due to the strict regulation and policies to protect children from injuries during car accidents. In France, the type of car seats used is determined by the weight of the child. Children weighing under 10 kg recommended a rear-facing car seat for proper protection.

The global market for baby car seats is highly competitive in nature. Some of the leading players operating in the global baby car seats market are Brevi Srl, Britax Group Limited, Clek Inc.,Cossato Limited, Dorel Industries Inc., Goodbaby International Holdings Limited, Artsana Group, Jane Group, Infa Secure, Kiwi Baby, Mothercare Plc., Newell Brands, Recardo Holdings GmbH, Renolux France Industries, and UPPAbaby among others.

"Child Safety Regulations Expected To Boost The Demand Of Baby Car Seats"

In 2020, the booster car seat segment dominated the market and expected to maintain its dominance during the forecast period. The usage of booster car seats reduces the risk of injury associated with any kind of vehicle collision. In addition to this, booster car seats are particularly effective during side-impact crashes that result in either death or severe injury. These car seats further bifurcated into high back booster seats and backless booster car seats. Backless booster car seats are purchased more as they are economical and more preferred by the parents. According to the American Academy of Pediatrics, children between the age group of 4 to 8 are safer using booster car seats when compared with seat belts.

"Online Distribution Channel Expected To Witness The Fastest Growth During The Forecast Period"

Online distribution channels expected to witness the fastest growth during the forecast period owing to the preference towards online shopping among the population across the globe. Manufacturers focus on displaying the products through their own websites or third party e-retailers such as amazon.com, eBay among others. In addition to this, manufacturers also look after displaying the exact product features and the usages through these platforms in order to give a better understanding of the product. The U.S online shopping for baby care products recorded over US$ 300 Bn sales in 2020. The presence of different options for brands and discounts resulted in the inclination towards online shopping among the population. However, offline shopping dominated the market owing to the preference of the consumers towards experiencing the products physically.

"Rules And Regulations Imposed by the Government in Europe resulted in more purchase of Baby Car Seats"

In 2020, Europe held a significant market share in terms of value. The wide adoption of baby car seats along with strict regulations and policies has resulted in rising in the demand for baby car seats. According to the European Commission, all the member states are obligated to use car seats to ensure the safety and protection of children. For instance in Germany, children who are shorter than 150 centimeters are required to use booster car seats specific to their height and weight. North America followed Europe and owing to the strict regulations present in the region. According to the National Highway Traffic Safety Administration recorded a large number of accidents resulting due to carelessness and rash driving methods, which in turn is resulting in child deaths.

"Product Innovation Is One Of The Key Strategies Adopted By Baby Car Seat Manufacturers"

The baby car seats market is highly competitive and thus manufacturers continuously focus on developing new strategies in order to grab more customers across the globe. Merger, acquisition, and product development are key strategies adopted by leading players. For instance, in 2016, Newell Brands launched New Graco Extend2Fit three one baby car seat that maximizes safety, provides comfort, and gives five inches extra space for the kids. American Academy of Pediatrics recommends the use of rear-facing seats for infants until they have reached the weight and height limit of the given rear-facing seats. Following such guidelines, a new car seat was launched by Newell in 2017. Earlier in 2013, Britax acquired BRIO Toy Company, Sweden in order to expand its product portfolio of safety car seats. Some of the other players operating in the market are Brevi Srl, Britax Group Limited, Clek Inc.,Cossato Limited, Dorel Industries Inc., and Goodbaby International Holdings Limited among others.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Baby Car Seats market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Baby Car Seats market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Baby Car Seats market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Baby Car Seats market?
• Which is the largest regional market for Baby Car Seats market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Baby Car Seats market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Baby Car Seats market worldwide?