Rising Adoption of Advanced Analytics to boost the demand for Content Analytics Market

The content analytics market worldwide is projected to grow with a CAGR of 21.5% during the forecast period from 2023 to 2030, starting from US$ 4.05 Bn in 2021. Rising adoption of advanced analytics and growing business content will drive the content analytics market. Rising adoption of content analytics in the various industries such as healthcare, media & entertainment, retail, telecom, travel and others, is another major factor for the market growth. Convergence of text analytics with Big Data is another major reason driving the market. Rising adoption of content analytics in Asia Pacific will also boost the demand for the market. Thus, we forecast that the content analytics market will grow with huge CAGR throughout the forecast period.

Cloud-based Segment to be the Fastest-Growing Segment

The content analytics market by deployment type is segmented into on-premise and cloud-based. The on-premise segment had highest share in 2020 with contribution of nearly 57% in the world revenue share in the same year. Organizations adopt on-premise due to safety and security for their data. On the other hand, we expect that the cloud-based segment will grow with the fastest CAGR during the forecast period owing to rising adoption of SaaS applications by organizations worldwide. Easy deployment, low cost are some of the benefits owing to which the segment will grow with the fastest CAGR.

Asia Pacific to be the Fastest Growing

In 2021, North America marked its dominance in the content analytics market followed by Europe and Asia Pacific. In 2020, North America contributed to around 1/3rd of the overall revenue generated worldwide. North America market is governed by the early adoption of digitization along with rising technical advancements in the region. On the other flip of the coin, we presume that Asia Pacific will grow with the highest CAGR owing to rising digitization and increased government investments in the region. Rising adoption of technological advancements is another major factor for the region fastest growth.

Some of the prominent players operating in the content analytics market Google Inc., Microsoft Corporation, IBM Corporation, SAS Institute, Inc., SAP SE, Oracle Corporation, Adobe Systems, Hewlett-Packard Enterprise (HPE) Company, OpenText Corporation, Clarabridge, Inc. and Nice Systems among others.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Content Analytics market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Content Analytics market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Content Analytics market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Content Analytics market?
• Which is the largest regional market for Content Analytics market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Content Analytics market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Content Analytics market worldwide?