1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. Key Offerings
1.2. Market Segmentation
1.3. Research Methodology
1.3.1. Phase I - Secondary Research
1.3.2. Phase II - Primary Research
1.3.3. Phase III - Expert Panel Review
1.3.4. Assumptions
1.3.5. Approach Adopted

2. Executive Summary
2.1. Market Snapshot: Global Direct-to-Consumer Genetic Testing Market
2.2. Global Direct-to-Consumer Genetic Testing Market, By Test Type, 2023 (US$ Million)
2.3. Global Direct-to-Consumer Genetic Testing Market, By Technology, 2023 (US$ Million)
2.4. Global Direct-to-Consumer Genetic Testing Market, By Distributional Channel, 2023 (US$ Million)
2.5. Global Direct-to-Consumer Genetic Testing Market, By Geography, 2023 (US$ Million)
2.6. Attractive Investment Proposition by Geography, 2023

3. Direct-to-Consumer Genetic Testing Market: Competitive Analysis
3.1. Market Positioning of Key Direct-to-Consumer Genetic Testing Market Vendors
3.2. Strategies Adopted by Direct-to-Consumer Genetic Testing Market Vendors
3.3. Key Industry Strategies
4. Direct-to-Consumer Genetic Testing Market: Macro Analysis & Market Dynamics
4.1. Introduction
4.2. Global Direct-to-Consumer Genetic Testing Market Value, 2022 - 2032, (US$ Million)
4.3. Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Key Challenges
4.3.4. Key Opportunities
4.4. Impact Analysis of Drivers and Restraints
4.5. See-Saw Analysis
4.6. Porter's Five Force Model
4.6.1. Supplier Power
4.6.2. Buyer Power
4.6.3. Threat Of Substitutes
4.6.4. Threat Of New Entrants
4.6.5. Competitive Rivalry
4.7. PESTEL Analysis
4.7.1. Political Landscape
4.7.2. Economic Landscape
4.7.3. Technology Landscape
4.7.4. Legal Landscape
4.7.5. Social Landscape

5. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
5.1. Market Overview
5.2. Growth & Revenue Analysis: 2023 Versus 2032
5.3. Market Segmentation
5.3.1. Nutrigenomics Testing
5.3.2. Predictive Testing
5.3.3. Carrier Testing
5.3.4. Others

6. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
6.1. Market Overview
6.2. Growth & Revenue Analysis: 2023 Versus 2032
6.3. Market Segmentation
6.3.1. Whole Genome Sequencing
6.3.2. Single Nucleotide Polymorphism Chips
6.3.3. Targeted Analysis
6.3.4. Others

7. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
7.1. Market Overview
7.2. Growth & Revenue Analysis: 2023 Versus 2032
7.3. Market Segmentation
7.3.1. Online Platform
7.3.2. OTC


8. North America Direct-to-Consumer Genetic Testing Market, 2022-2032, USD (Million)
8.1. Market Overview
8.2. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
8.3. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
8.4. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
8.5.Direct-to-Consumer Genetic Testing Market: By Region, 2022-2032, USD (Million)
8.5.1.North America
8.5.1.1. U.S.
8.5.1.1.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
8.5.1.1.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
8.5.1.1.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
8.5.1.2. Canada
8.5.1.2.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
8.5.1.2.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
8.5.1.2.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
8.5.1.3. Rest of North America
8.5.1.3.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
8.5.1.3.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
8.5.1.3.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)

9. UK and European Union Direct-to-Consumer Genetic Testing Market, 2022-2032, USD (Million)
9.1. Market Overview
9.2. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
9.3. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
9.4. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
9.5.Direct-to-Consumer Genetic Testing Market: By Region, 2022-2032, USD (Million)
9.5.1.UK and European Union
9.5.1.1. UK
9.5.1.1.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
9.5.1.1.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
9.5.1.1.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
9.5.1.2. Germany
9.5.1.2.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
9.5.1.2.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
9.5.1.2.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
9.5.1.3. Spain
9.5.1.3.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
9.5.1.3.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
9.5.1.3.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
9.5.1.4. Italy
9.5.1.4.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
9.5.1.4.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
9.5.1.4.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
9.5.1.5. France
9.5.1.5.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
9.5.1.5.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
9.5.1.5.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
9.5.1.6. Rest of Europe
9.5.1.6.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
9.5.1.6.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
9.5.1.6.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)

10. Asia Pacific Direct-to-Consumer Genetic Testing Market, 2022-2032, USD (Million)
10.1. Market Overview
10.2. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
10.3. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
10.4. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
10.5.Direct-to-Consumer Genetic Testing Market: By Region, 2022-2032, USD (Million)
10.5.1.Asia Pacific
10.5.1.1. China
10.5.1.1.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
10.5.1.1.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
10.5.1.1.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
10.5.1.2. Japan
10.5.1.2.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
10.5.1.2.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
10.5.1.2.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
10.5.1.3. India
10.5.1.3.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
10.5.1.3.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
10.5.1.3.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
10.5.1.4. Australia
10.5.1.4.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
10.5.1.4.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
10.5.1.4.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
10.5.1.5. South Korea
10.5.1.5.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
10.5.1.5.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
10.5.1.5.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
10.5.1.6. Rest of Asia Pacific
10.5.1.6.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
10.5.1.6.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
10.5.1.6.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)

11. Latin America Direct-to-Consumer Genetic Testing Market, 2022-2032, USD (Million)
11.1. Market Overview
11.2. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
11.3. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
11.4. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
11.5.Direct-to-Consumer Genetic Testing Market: By Region, 2022-2032, USD (Million)
11.5.1.Latin America
11.5.1.1. Brazil
11.5.1.1.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
11.5.1.1.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
11.5.1.1.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
11.5.1.2. Mexico
11.5.1.2.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
11.5.1.2.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
11.5.1.2.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
11.5.1.3. Rest of Latin America
11.5.1.3.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
11.5.1.3.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
11.5.1.3.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)

12. Middle East and Africa Direct-to-Consumer Genetic Testing Market, 2022-2032, USD (Million)
12.1. Market Overview
12.2. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
12.3. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
12.4. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
12.5.Direct-to-Consumer Genetic Testing Market: By Region, 2022-2032, USD (Million)
12.5.1.Middle East and Africa
12.5.1.1. GCC
12.5.1.1.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
12.5.1.1.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
12.5.1.1.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
12.5.1.2. Africa
12.5.1.2.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
12.5.1.2.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
12.5.1.2.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)
12.5.1.3. Rest of Middle East and Africa
12.5.1.3.1. Direct-to-Consumer Genetic Testing Market: By Test Type, 2022-2032, USD (Million)
12.5.1.3.2. Direct-to-Consumer Genetic Testing Market: By Technology, 2022-2032, USD (Million)
12.5.1.3.3. Direct-to-Consumer Genetic Testing Market: By Distributional Channel, 2022-2032, USD (Million)

13. Company Profile
13.1. 23andMe
13.1.1. Company Overview
13.1.2. Financial Performance
13.1.3. Product Portfolio
13.1.4. Strategic Initiatives
13.2. Family Tree DNA
13.2.1. Company Overview
13.2.2. Financial Performance
13.2.3. Product Portfolio
13.2.4. Strategic Initiatives
13.3. Ancestry
13.3.1. Company Overview
13.3.2. Financial Performance
13.3.3. Product Portfolio
13.3.4. Strategic Initiatives
13.4. Genesis HealthCare
13.4.1. Company Overview
13.4.2. Financial Performance
13.4.3. Product Portfolio
13.4.4. Strategic Initiatives
13.5. EasyDNA,
13.5.1. Company Overview
13.5.2. Financial Performance
13.5.3. Product Portfolio
13.5.4. Strategic Initiatives
13.6. Veritas
13.6.1. Company Overview
13.6.2. Financial Performance
13.6.3. Product Portfolio
13.6.4. Strategic Initiatives
13.7. Myriad Genetics Inc.
13.7.1. Company Overview
13.7.2. Financial Performance
13.7.3. Product Portfolio
13.7.4. Strategic Initiatives
13.8. Full Genomes Corporation, Inc
13.8.1. Company Overview
13.8.2. Financial Performance
13.8.3. Product Portfolio
13.8.4. Strategic Initiatives
13.9. Living DNA Ltd.
13.9.1. Company Overview
13.9.2. Financial Performance
13.9.3. Product Portfolio
13.9.4. Strategic Initiatives
13.10. Color Health, Inc.
13.10.1. Company Overview
13.10.2. Financial Performance
13.10.3. Product Portfolio
13.10.4. Strategic Initiatives
13.11. Other Notable Players
13.11.1. Company Overview
13.11.2. Financial Performance
13.11.3. Product Portfolio
13.11.4. Strategic Initiatives