Key Market Insights
"Data analytics in education sector driving the market growth"
The rapid adoption of technological advancement along with big data revolution in the education sector has provided numerous learning opportunities for educators, learners, curriculum developers, content creators, and researchers. The adoption of technology has offered many new tools and methods that are assisting learners and developers to optimize learning techniques for teaching and learning. As institutions and corporations possess a wealth of data of their employees and students, they are using these technologies to gain statistical analysis, explanatory, predictive models and gain insights and act on the complex issues. Analytics is providing answers to some of the crucial business questions such as examining trends, patterns, and comparison over time that in return helping institutions and corporations to get help to make strategic decisions based on solid information and its analysis.
Moreover, education and learning analytics improving the learning efficiency and effectiveness in the primary, secondary and higher-level studies; which in results, helping the educators, learners, and decision-makers to optimize their course content and skill-up the learners. Furthermore, it is helping to reduce the attrition rate by detecting at-risk students and generate alerts to educators. Also, with analytics learners are personalizing the content with learning processes.
Overall, the global education and learning analytics market was US$ 4,410.9 Mn in 2021 and expected to reach US$ 14,341.8 Mn by 2030, growing at a CAGR of 20.0% from 2023 to 2030.
Tools Segment Analysis
"Descriptive analytics segment dominating the market"
Based on tools, the descriptive analytics segment captured the highest share of the global education and learning analytics market in 2021. Descriptive analytics provides a summary of facts and figures in an understandable format that can be used for future predictions. The increasing number of companies and institutes are adopting descriptive analytics to search and summarize historical data such as corporate’s operations, sales, financial and customer or students and other stakeholders' data to identify patterns and meaning. It is helping these companies to gain a strategic advantage to their competitors.
Regional Analysis
"North America Dominates the Market by Region"
The global education and learning analytics market was dominated by North America, accounting for more than 38% of the market share in the year 2020. Early adoption of the latest technologies has driven the regional market in 2020. In addition, a large number of world-class universities like Stanford and MIT to name a few are situated in the U.S. and around 1.1 million student studies every year in those universities. The high number of foreign students influenced the education institutes and enterprises in the region to adopt analytics to gain a major share of the market. Further, robust IT infrastructure and IT companies like IBM, Microsoft, Oracle, SAP SE that are providing analytics software and services is expected to drive the market till 2030.
On the other hand, the Asia Pacific region anticipated showing the fastest growth during the forecasted period. The regional education sector is rapidly catching up with the quality level of western universities and a growing number of young population and their demand for online learning platforms is expected to drive the market in the region. Also, a huge market of Asian economies such as China, India and other ASEAN countries and growing regional IT & Telecom industry and e-commerce have largely impacted the regional growth.
"Technological advancement is keeping the market competitive"
The global education and learning analytics market is competitive in nature. Some of the prominent players operating in the education and learning analytics are adopting strategies such as partnership with other companies, launching new and advanced software to stay competitive in the global market. Following is the list of players included in the published reports.
List of Companies Covered:
Key Industry Development:
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Education And Learning Analytics market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
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| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
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Region Segment (2022-2032; US$ Million)
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Key questions answered in this report
