The global market for electric tooth polishers’ market is expected to expand at a CAGR of 6.5% during the forecast period of 2024 to 2032.  Polishing the teeth is a dental operation that makes teeth brighter, straighter, and more appealing. Rapid use of teeth-polishing products is a result of increased awareness and the introduction of electric dental polishers. Increased awareness of oral hygiene, the availability of over-the-counter (OTC) teeth whiteners, and the shame associated with tooth discoloration are boosting the global market for teeth polishing products. Significant market prospects are created by the introduction of innovative goods with added care to encourage the younger generation to opt for teeth-whitening procedures or use teeth-whitening solutions at home. On the market for teeth polishing goods, manufacturers focus on the development and introduction of improved and cost-effective products.

Additionally, polishing the teeth prevents tooth diseases. It also makes teeth appear whiter and free of stains. This surgery improves the teeth's health and look. These factors are driving the global market for electric teeth polishers. Painlessness is the primary advantage of tooth polishing versus tooth scaling (deep cleaning of the teeth). Therapeutic polishing, coronal/cosmetic polishing, superficial polishing, and selective polishing are the forms of tooth polishing. During dental surgery, the cementum protecting the root is frequently exposed. Therapeutic polishing helps eliminate bacteria and endotoxins from the cementum's surface. Cosmetic polishing removes superficial teeth stains and plaque. Enamel (the outer layer covering the crown of the tooth) is made glossy by using ultrafine abrasive agents. The enamel surface is so highly polished that it even reflects visible light.

Growing Popularity of Cosmetic Dentistry

In recent years, cosmetic dentistry has become increasingly popular. This is attributable to greater knowledge of the significance of dental hygiene and the impact a healthy, attractive smile may have on one's overall self-esteem and confidence. The availability of increasingly sophisticated technologies and techniques, which have rendered aesthetic dental procedures more effective and less intrusive, is driving demand. There has been a shift in society's values regarding physical attractiveness and the importance of a beautiful smile. Social media proliferation and the advent of the selfie culture have made people more aware of their looks and how their teeth appear in photographs. This has led to a demand for whiter, straighter, and more attractive teeth, which can be obtained through cosmetic dentistry. In general, the increasing demand for cosmetic dentistry can be attributed to a mix of societal, technological, and personal factors that have made it more desirable and accessible to a broader spectrum of individuals. Increased demand for aesthetic dental operations, such as teeth whitening, also contributes to the expansion of the electric tooth polisher market, as these devices are used to improve the appearance of teeth.

Heightened Awareness of Dental Products to Expand Market Growth

Compared to manual toothbrushes, electric tooth polishing is a more modern and effective method for removing plaque and tartar from teeth. Electric tooth polishers provide sensitive mode settings for persons with sensitive teeth and gums, numerous brushing modes, and LED lights to assist visibility while brushing. The rise of social media and the proliferation of online reviews and suggestions have facilitated people's ability to learn about and compare various electric teeth polishers. People are becoming aware of the benefits of utilizing an electric dental polisher and seeking out these devices to improve their oral hygiene regimen. A number of factors, including the emphasis on oral cleanliness, the availability of new technologies and product improvements, and the influence of social media and online reviews, contribute to the popularity of electric dental polisher goods.

Increasing Significance of Aesthetics Initiating the Coronal/Cosmetic Polishing Market

In 2021, the coronal/cosmetic polishing application category dominated the global market for electric tooth polishers. Cosmetic dental polishing is often performed on healthy teeth in order to improve the smile's appearance. People are increasingly demanding aesthetic procedures to address teeth whitening issues, rather than visiting a dentist. The popularity of electric toothbrushes is increasing due to the rise in living standards and the emphasis on looks. As more people seek innovative dental care options, it is anticipated that electric toothbrush usage would expand. The new generation is more aesthetic than the previous ones. The electric dental polisher meets the demand for cosmetic operations with the convenience of home use.

Increase in Dental Procedures Performed in Dental Clinics

In terms of end-user, dental clinics dominated the global electric tooth polishers market in 2021, with about 40% of the revenue share. The market is anticipated to be driven by an increase in general population awareness of dental hygiene and treatment. Due to the availability of specialists, private practice dental clinics attract the majority of dental patients. Globally, the number of independent practices is increasing. This tendency is anticipated to continue in the next years due to the affordability and accessibility of specialized personnel and technologically improved tools.

North America Remains as the Global Leader

In 2021, North America held the biggest market share of approximately 35% due to an increase in disposable income, a rise in oral health awareness, and the availability of products in the region. Due to a growth in the frequency of dental caries among persons, the presence of well-developed manufacturers, and an increase in dental hospital visits, Europe owned around 35% of the global market in 2021. During the forecast period, the electric tooth polisher market in Asia-Pacific is expected to expand at a CAGR of 6.5%. This is due to the presence of expanding economies and a rise in population awareness in the region. As disposable incomes rise, individuals spend more on dental hygiene equipment and health care. These factors are anticipated to stimulate market growth in Asia-Pacific over the forecast period.

Innovation to Remain as the Key to Enhance Market Share

Kerr Corporation, KaVo Dental, Lobal Team Products (HK) Ltd., Henry Schein, Inc., Oral-B, Koninklijke Philips N.V., Water Pik, Inc., Foreo, Colgate, Panasonic, Quip and Others are the leading firms in the global electric tooth polisher market. These competitors concentrate on strategic acquisitions, mergers, and new product launches in order to increase their product line and strengthen their geographic footprint.

Key trends in the global electric tooth polisher market include

• In April 2023, Royal Philips introduced the new Philips Sonicare series of electric toothbrushes, which feature innovative sonic technology. It removes plaque three to seven times more effectively than manual toothbrushes.
• In October 2019, Oral-B introduced the GENIUS X powered toothbrush with artificial intelligence. It is superior to a conventional electric toothbrush for enhancing dental hygiene.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Electric Tooth Polishers market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Electric Tooth Polishers market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Electric Tooth Polishers market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Electric Tooth Polishers market?
• Which is the largest regional market for Electric Tooth Polishers market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Electric Tooth Polishers market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Electric Tooth Polishers market worldwide?