Enterprise video comprises various one-way and two-way solutions such as video conferencing, web conferencing, webcasting & webinars and video streaming. These solutions are used for various applications such as corporate training, learning and development, knowledge sharing and others. Using enterprise video solutions enables business organizations cut-down significantly on the overheads required for traveling and accommodation of their employees in different locations. Additionally, since these solutions offer good scalability and reliability, the organizations can simultaneously connect/address to large number of people irrespective of their location. The market is highly driven by the rising adoption of video solutions in corporate enterprises so as to sustain in the ever-competitive industries.
One of the most important trends among the business enterprises is shift towards BYOD. This has led to increase in adoption of the cloud-based video communication solutions. With the overall growing shift towards cloud-based solutions, the market for cloud-based video solutions is estimated to expand substantially in the coming years. Although issues including limited channel capacity, frequency spectrum shortage, and complexity related with the deployment resulting in increased up-front cost have somewhat marred the market growth, the ongoing advancements in wireless technology are expected to tame the impact of these challenges over the forecast period.
The report titled “Global Enterprise Video Market- Growth, Share, Opportunities and Competitive Analysis, 2023 – 2030” offers strategic insights into the global video solutions industry along with the market size and estimates for the duration 2020 to 2030. The said research study covers in-depth analysis of multiple market segments based on solution types, end-users and cross-sectional study across different geographies. The study covers the comparative analysis of different segments for the years 2021 & 2030. The video conferencing solution considered under the scope comprises revenue generated from both on-premise as well as cloud-based solutions. The market revenue for on-premise segment has been evaluated considering the basic components i.e. hardware, software and services. The report also provides a prolific view on market dynamics such as market drivers, restraints and opportunities.
In order to help strategic decision makers, the report also includes competitive profiling of the leading video solution vendors, their SCOT (Strength, Challenges, Opportunities and Weaknesses) analysis, market positioning and key developments. Some of the major players profiled in the report are Cisco Systems, Inc., IBM Corporation, Polycom, Inc., Avaya, Inc., Microsoft Corporation, Huawei Technologies Co., Ltd., Alcatel-Lucent and Netflix, Inc. among others. Other in-depth analysis provided in the report includes:
Overall, the research study provides a holistic view of the global enterprise video solutions market, offering market size and estimates for the period from 2023 to 2030, keeping in mind the above mentioned factors.
Solution Type Segmentation Analysis
The enterprise video market comprise various solutions including video conferencing, web conferencing, webinars & webcasting and video streaming. Enterprises majorly require two-way and one-way solutions for the purpose of communicating and addressing to a large number of people working at different locations. Thus, video conferencing and web conferencing are the most popular types of video solutions adopted by the enterprises worldwide.
Amongst these types of video solution segments, webinars (also referred to as a subtype of web conferencing) & webcasting (also referred to as a sub-segment of video streaming) segment is estimated to register strong growth during the forecast period. These solutions are cheaper and are easily scalable in order to incorporate larger number of people. Consequently, webinars and webcasting are increasingly being used by the organizations globally for online presentation and content sharing with people located at remote places. The video conferencing and web conferencing segments are estimated to continue being the most popular modes of video communication throughout the forecast period.
In 2021, the overall enterprise video solutions market was dominated by the corporate enterprise segment accounting for more than one third of the total market revenue. Corporate enterprises segment comprises business organizations across different industry verticals such as IT and telecommunication, banks, financial services and insurance (BFSI), business process outsourcing (BPO) organizations and others. Rising globalization of business enterprises has substantially increased the need for effective video collaboration and content sharing over the period of time.
Organizations across the world are increasingly relying upon video communication solutions to accomplish better communication with remote people and other business processes thereby reducing the overheads required for traveling and accommodation. Consequently, the segment is estimated to retain its dominant position in the market throughout the forecast period. Nevertheless, due to increasing penetration of IT-based services in the healthcare industry, healthcare segment is projected to register the highest growth in the coming years, globally.
In 2021, the global enterprise video market was dominated by the North America region accounting for more than one third of the total market revenue. The high market share is in the lieu of strong penetration of video conferencing, web conferencing and video streaming solutions across various industry verticals in the region. In addition to strong penetration, the market growth is also attributed to the well-developed communication and internet infrastructure in the region making the video solutions more effective and fast.
Due to the above mentioned factors coupled with the presence of leading companies in the region, North America is estimated to retain its dominant position in the global market throughout the forecast period. Further, Europe accounts for the second largest share, in terms of revenue, of the overall enterprise video market worldwide. Nonetheless, Asia Pacific is poised to register the highest growth in global enterprise video conferencing market in the coming years. The growth is largely expected from China and India due to high adoption rate of enterprise video solutions across various industry verticals.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Enterprise Video market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
|---|---|
| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
| Segmentation | |
Solution Type
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End-user
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Region Segment (2022-2032; US$ Million)
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Key questions answered in this report
