Report Scope
This report analyzes the Europe hair brush market in terms of product type, end-use application, and geography. Based on product type, the market for hair brushes is segmented into paddle hair brush, radial/round hair brush, cushion hair brush, vented hair brush, and others (wide tooth brush, military hair brush, etc.). Similarly, on the basis of end-use application, the Europe hair brush market is further classified into human use (personal use and professional use) and animal use. The geographical distribution of the Europe hair brush market considered in this study encompasses countries and regional markets such as the U.K., France, Germany, Spain, Italy, Benelux, Scandinavia, and Rest of Europe.
Overview
Growing awareness regarding personal grooming and hair care have led to an increased number of hairdressing salons in Europe. The trend has also led to the emergence of additional hairdressing practices such as mobile hairdressing and chair renting, which has had positive influence on the demand for hair brushes and other hair care products in Europe. In addition, rise in discretionary household income post economic recovery is expected to further drive market demand. These factors are expected to contribute towards a compounded annual growth rate (CAGR) of 1.1% during the forecast period 2015 – 2023. The market for hair brushes in Europe is expected to reach US$ 6,709.9 Mn by 2023, expanding at a CAGR of 1.1% during the forecast period 2015 to 2023.
1.1 Report Description
1.1.1 Purpose of the Report
The purpose of this strategic research study titled “Europe Hair Brush Market - Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2023” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them make informed strategic decisions related to the opportunities in the Europe hair brush industry.
1.1.2 Target Audience
1.1.3 USP and Key Offerings
The report titled “Europe Hair Brush Market - Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2023” offers strategic insights into the Europe hair brush market along with the market size and estimates for the duration 2015 to 2023. The said research study covers in-depth analysis of multiple market segments based on product types, end-use, and cross-sectional study across different countries. In order to help strategic decision makers, the report also includes competitive profiling of the hair brush manufacturers, their SCOT (Strength, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and recent developments. Other in-depth analysis provided in the report includes:
Overall, the research study provides a holistic view of the Europe Hair Brush market, offering market size and estimates for the period from 2015 to 2023, keeping in mind the above mentioned factors.
Based on product type, the Europe hair brush market is categorized into following segments:
In the base year of 2014, paddle hair brush was the largest revenue contributing product segment in the Europe hair brush market. The segment accounted for over one third of the Europe hair brush market revenue in 2014. The trend shall continue over the forecast period, with the segment retaining the majority of the revenue share by 2023. The body of these brushes is ideally made of ceramic, timber and plastics, while its bristles are made of pure boar, nylon, or mix of boar and nylon. Since paddle brushes are suitable for all varieties of hair and textures, they are extensively used across all end-use segments. In addition, superior durability as compared to other variants makes them a preferred choice across all applications. However, cushion hair brushes are expected to witness maximum growth during the forecast period 2015 – 2023. Cushion hair brushes are instrumental in increasing the blood circulation to the scalp since they adjust to the shape of the scalp and absorb shocks arising due to intensive or harsh brushing. Thus, cushion brushes are expected to witness maximum adoption across the baby care segment.
On the basis of end-use application, the Europe hair brush market is segmented into following categories
In the base year of 2014, hair brushes used for human applications accounted for the majority of the market revenue share. The segment contributed over 90 percent of the Europe hair brush market revenue in 2014. The trend shall continue over the forecast period and the segment is anticipated to retain its leading position by 2023. The segment is further segmented into hair brushes used by individuals (personal use) and those used by professionals (professional use). While the personal use segment was the largest revenue generating sub-segment in 2014, the professional use sub-segment is poised to exhibit maximum growth on account of the growing number of hairdressing establishments in the region. On the other hand, the animal use segment is poised to witness robust growth during the forecast period 2015 – 2023. The growth can attributed to the escalating demand from countries such including U.K., Italy, and France, where people are spending considerable amount on pet care and related products. Rising disposable income post economic recovery has augmented pet adoption in these countries, which, in turn is supporting the demand for animal care hair brushes.
On the basis of geography, the Europe hair brush market is segmented into following regions and countries.
In the base year of 2014, Germany was the largest and the most matured individual hair brush market in Europe. It accounted for around 21 percent of the Europe hair brush market revenue in 2014. The trend is expected to prolong over the forecast period and Germany is anticipated to retain its dominant position throughout the forecast period. However, Germany is poised to witness slow growth on account of gradually declining native (excluding migrants) population. On the other hand, the United Kingdom is estimated to witness comparatively better growth than other major countries. Growing awareness regarding hair care combined with the rising per capita disposable income is expected to trigger consumer spending on hair care products in the country. Apart from on-premise hair care services, growing consciousness regarding personal grooming among both men and women has given rise to two additional hair care businesses in the country. These include mobile hairdressing and chair renting. On the other hand, the market for hair brushes in France and Italy is expected to exhibit steady growth with the chain and franchise-based hair care businesses.
