Eye tracking technology is a sensor-based technology which is primarily used to study and assess the activity of eyes and gather the data. This data is analyzed to collect information about the psychology and behavior of human beings. Some of the benefits of using eye tracking technology include becoming aware of what are user’s requirements at any given point of time and to provide an additional way to interact with that content. As a result, it increases the communication bandwidth between the user and the device. Many of the end-use industries such as retail and advertisement, consumer electronics, healthcare, automotive, defense and aerospace, among others have been using eye tracking technology for several years. The adoption of eye tracking technology has been the highest in the consumer electronics segment so far. Applications such as reader detection and display optimization have led to the incorporation of eye tracking technology in various smartphones, tablets and laptops, among others. However, with increasing applications in automotive, advertising and research industries, the eye tracking technology is expected to gain immense popularity during the forecast period from 2017 to 2025.
The overall eye tracking system comprises numerous hardware and software components. Providers of eye tracking technology offer such components as a whole system, individual hardware or software components. In addition, providers also offer various services which enable end-users to leverage the eye tracking technology without the need to procure equipment and technical expertise. Thereby, leading providers of eye tracking technology have been working towards optimizing their offerings in order to cater to varied user requirements and diversified applications.
The report titled “Global Eye Tracking Market- Growth, Future Prospects and Competitive Analysis, 2017 – 2025” offers strategic insights into the global eye tracking market along with the market size and estimates for the duration 2015 to 2025. The said research study covers in-depth analysis of multiple market segments based on component, application and cross-sectional study across different geographies and sub-geographies. The study covers the comparative analysis of different segments for the years 2016 & 2025. The report also provides a prolific view on market dynamics such as market drivers, restraints and opportunities. In addition, the report covers a section providing production and pricing trends in some of the major markets.
In order to help strategic decision makers, the report also includes competitive profiling of the leading providers of eye tracking technology, market positioning and key developments. Some of the major players profiled in the report are Tobii AB, SensoMotoric Instruments GmbH, SR Research Ltd., Seeing Machines Ltd., EyeTracking, Inc., PRS IN VIVO, Smart Eye AB, LC Technologies, Inc., Ergoneers GmbH and EyeTech Digital Systems, Inc.
Other in-depth analysis provided in the report includes:
Overall, the research study provides a holistic view of the global eye tracking market, offering market size and estimates for the period from 2017 to 2025, keeping in mind the above mentioned factors.
On type of component, the overall eye tracking market was led by the hardware segment in 2016. The segment accounted for over half of the overall eye tracking market revenue across the globe. The hardware component includes various wearable glasses, headsets and screen-based trackers, among others which are used to capture eye movements. With the eye tracking technology being in its nascent stage, the hardware component is expected to witness continued growth in the following years. However, rise in innovative applications in various fields such as research, healthcare and advertising is expected to drive the demand for various implementation and consulting services during the forecast period from 2017 to 2025.
In 2016, North America represented the largest market for eye tracking, in terms of revenue. The demand for eye tracking technology in the region is primarily supported by higher adoption in the defense and aerospace sector as compared to other regions. Furthermore, the region experiences higher rate of digitization thereby, resulting in the higher adoption of eye tracking technology in numerous end-use industries including retail, healthcare and automotive, among others. Asia Pacific followed North America in the overall eye tracking market globally in 2016. Factors such as increasing adoption of the technology in the consumer electronics segment and growing demand for advanced electronic systems in the automotive industry have fueled the demand for eye tracking technology in the region. The Asia Pacific eye tracking market is expected to witness the fastest growth during the forecast period from 2017 to 2025.
