The global fabric conditioners market garnered a market size of US$ 18.60 Bn in 2021 and is projected to witness significant growth, growing with a CAGR of 4.6% across the forecast period from 2023 to 2030. Growing inclination of customers towards personal care and hygiene coupled with rising concerns over the use of harmful chemicals that leads to various skin-related problems are some of the key factors driving the market growth. As a result, several manufacturers are focusing on producing fabric conditioners with the use of eco-friendly and organic sources, like coconut oil, olive oil, etc. Moreover, rising consumer preferences for premium clothes is another major factor driving the growth of fabric conditioners market worldwide. Since, premium clothing requires additional care and better handling, fabric conditioners are preferred more to maintain the durability of such clothing.

Growing awareness amongst consumers for fabric care products is changing at a greater extent. Consumers are majorly looking forward for products which can help them save money as well as time that meets the cleaning and conditioning purposes of their clothes. Fabric conditioners aids in increasing the clothes life by maintaining and retaining its quality and color. These conditioners also help sustaining the natural elasticity of clothes for a longer period of time. All these factors are altogether greatly supporting the growth of fabric conditioners market across the globe.

Liquid Fabric Softener dominated the Global Fabric Conditioners Market

By product type, the global fabric conditioners market was dominated by liquid fabric softener in the year 2021. The growth of liquid fabric conditioner is mainly attributed to the benefits associated with this type of conditioner. These conditioners have the ability of easily mixing during rinse cycle in the washing machines. Liquid fabric conditioners are highly efficient in depositing onto the fabric even at extremely low concentrates. In addition, liquid fabric conditioners are helpful in removing hard water stains, hair spray stains and other hard stains from clothes. Most of the manufactures have made these conditioners especially for machine use and have gained increased popularity in different sectors like textile industries, laundry services, households and hospitality.

North America Garnered Largest Market Share in 2021

In 2021, North America dominated the fabric conditioners market and is likely to continue with its autonomy during the forecast period from 2023 to 2030. The dominance is backed by factors such as high disposable income of people in the North America region along with high spending capacity creates more demand for fabric conditioners. Additionally, rising working population coupled with growing e-commerce trends are some of the key factors propelling the growth of fabric conditioners market. On the other hand, the Asia Pacific region is expected to witness accelerated growth and will be the fastest-growing region during the forecast period. Rising skin problems and increasing demand for eco-friendly products in the fabric conditioners market is supporting the market growth in the Asia Pacific region.

Competitive Insights

The major players identified in the fabric conditioners market include Unilever PLC, Procter & Gamble Company, Henkel AG & Co. KGaA, Reckitt Benckiser Group PLC, Colgate-Palmolive Co, Church & Dwight Co. Inc., Kao Corp, LG Household & Health Care Ltd., Pigeon Corp, Marico Ltd, Lion Corp., Melalecuca Inc., Alen USA, LLC, Clorox Co., SC Johnson & Son Inc., Godrej Consumer Products and The Clorox Company Ltd. among others.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Fabric Conditioner market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Fabric Conditioner market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Fabric Conditioner market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Fabric Conditioner market?
• Which is the largest regional market for Fabric Conditioner market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Fabric Conditioner market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Fabric Conditioner market worldwide?