Feminine hygiene refers to personal care products and regimen required by women to lead a healthy life. Feminine hygiene products include articles used for intimate hygiene regimen. Currently, rising concerns for hygiene among women have caused an uptick in the demand for feminine hygiene products across the different countries. Easy availability of these products is further substantially contributing towards the development of the feminine hygiene products market.
The global female hygiene products market is segmented on the basis of product type into wash/gels, wipes and moisturizers. Market size and forecast of each type is presented for the period 2019 to 2029 along with respective CAGR % for the forecast period 2021-2029. Female hygiene products find application in protection (antiseptic & antibacterial), skin lightening, revitalizing and moisturizing. Market size and forecast of each application is presented for the period 2019 to 2029 along with respective CAGR % for the forecast period 2021-2029.
Based upon distribution channels, the global female hygiene products market is segmented into departmental stores, supermarkets and hypermarkets, E-tailers and others. The others segment includes convenience stores, health and beauty stores discount stores, and warehouse chains.
The market size and forecast for the period 2019-2029 along with the CAGRs for the period 2021-2029 for the mentioned segments are also presented in this study.
Qualitative information sets such as market dynamics (drivers, challenges and opportunities) and market inclination insights are provided in this market assessment report. Tools such as competition assessment and attractive investment proposition are also included in this study for assessment of market competition. The report concludes with company profiles section that highlights key information about the major market players operating in the global female hygiene products market.
Sanofi (Lactacyd), Bayer Group (Canesten), Nutraceutical (Emerita), C.B. Fleet Company, Inc., CTS Group (Femina), Premier Foods (Pty) Limited (Lil-Lets), Combe Incorporated, Corman SpA, SweetSpot Labs, Sliquid, LLC., Honey pot, Nature certified, LIFEON Labs Pvt. Ltd., Laclede, Inc., Johnson & Johnson Middle East FZ-LLC. (Carefree) are few key manufacturers in female hygiene products market.
Purpose of the Report
The purpose of this strategic research study titled “Female Hygiene Products Market - Growth, Future Prospects & Competitive Analysis, 2021 – 2029” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them make informed strategic decisions related to the opportunities in the female hygiene products market.
Target Audience
USP and Key Offerings
The report titled “Female Hygiene Products Market - Growth, Opportunities, Share & Competitive Analysis, 2021 – 2029” offers strategic insights into the overall female hygiene products market along with the market size, and estimates for the duration 2021 to 2029. The said research study covers in-depth analysis of multiple market segments based on product type, applications, distribution channel and cross-sectional study across different regions.
In order to help strategic decision makers, the report also includes competitive profiling of the leading players in female hygiene products market in terms of their product portfolio, financial health and business strategies. Other in-depth analysis provided in the report includes:
Overall, the research study provides a holistic view of the female hygiene products market, offering market size and estimates for the period from 2019 to 2029, keeping in mind the above mentioned factors.
Based on product type, the global feminine hygiene products market is categorized into following segments:
The feminine hygiene products and feminine wash market is presented with lucrative opportunities in Asia Pacific and Middle East and Africa market. The manufacturers of feminine wash products are intensively focusing on these markets by introducing new products with enhanced properties, competitive pricing, product design and packaging. Success of such innovations in the already established markets of North America and Europe has urged the market players to employ similar and further advanced strategies in the emerging markets.
Demographics play a critical role in determining the success of feminine hygiene products in the developing regions. While the female labor force participation has grown over the years, it is still lower in several parts of the world. Female hygiene wash being a consumer product and mostly bought voluntarily, the decision to buy such products majorly lies in the hand of women. The market prospect for heavy purchase of feminine hygiene wash products is anticipated to be the highest in regions where the disposable in the hands of women is high.
Based on applications, the female hygiene products market is categorized into following segments:
In female reproductive system, uterus is the most integral part and in normal conditions needs to be sterile especially during pregnancy. Some of the regions which have hot climate, increases the amount of perspiration in human body the intimate areas in female if neglected give rise to several bacterial and fungal infections. Thus, the female hygiene products have several applications such as protection from infections, whitening and revitalizing and moisturizing.
Protection was observed as the largest segment in 2020 accounted for the market share of more than 48%. The key factors assisting the growth of market are increasing prevalence and awareness associated with causes of urinary infections and STDs, and medical practitioners are supporting the application of female hygiene products.
Antiseptic and antibacterial carry major market share in overall female hygiene products market due to high awareness in female population related to several chronic and acute infections occurred around the intimate parts of the body. The rising prevalence of urinary tract infections and STDs is one of the key factors responsible for growth of female hygiene products market.
Based on distribution channel, the global female hygiene products market is categorized into following segments:
Previously found in pharmacies and limited stores, female hygiene products are getting extremely popular in the supermarkets and hypermarkets, online stores and other departmental stores across the region. Female hygiene products market through departmental stores is expected to grow at a moderate rate during the forecast period. The sales through departmental stores are largely dependent upon the popularity and variety of a particular brand. Products are offered in departmental stores based on the degree of consumer acceptance, as they primarily keep stock of products that are highly demanded by consumers.
A wide assortment of female hygiene products sold through distributor websites and other online specialty stores helps vendors increase their product and brand visibility and improve product accessibility for consumers. Increase in internet and e-commerce penetration has unlocked a higher potential for growth in the market.
In 2020, Asia Pacific has emerged as the largest market for feminine hygiene products due to higher penetration of sanitary pads in countries such as China and Japan. Increasing awareness of feminine hygiene products is projected to drive the demand for female hygiene products in the region during the forecast period. Asia Pacific is anticipated to be the fastest growing region in global female hygiene products market. High demand for Wash/Gels in China, India and South Africa is projected to drive the demand for female hygiene products in the region during the forecast period (2021-2029).
Europe is estimated to hold significant revenue share in global female hygiene products market. Strong demand for protection application products in the region is expected to drive the demand for female hygiene products during the forecast period. Further, increasing demand for whitening, revitalizing and moisturizing products is anticipated to fuel the demand for the female hygiene products during the forecast (2021-2029).
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Female Hygiene Products market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
|---|---|
| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
| Segmentation | |
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Region Segment (2022-2032; US$ Million)
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Key questions answered in this report
