Televisions are among the most prominent sources of home entertainment across the households worldwide. Due to high popularity and penetration of television services across the world, new technologies and the content delivered over television channels have always been warmly welcomed by the consumers. With the rising availability of broadband internet services, the conventional television services such as satellite/cable are now being replaced by internet-based services.
Internet protocol television (IPTV) refers to a television system wherein service is provided through the internet based on IP network. In contrast to the traditional satellite and cable television providers, IPTV includes data (television service) transmission based on broadband internet connection. This highly enhances the overall television experience as compared to the conventional television service.
Many television service providers also offer IPTV services that are typically based on internet access and Voice over Internet Protocol (VoIP). This allows the users to access television service, browse the internet and make telephonic calls using VoIP application (such as Skype) using single service. This makes IPTV highly useful and superior over traditional television system. Consequently, the IPTV market is estimated to register high growth during the forecast period. Nevertheless, unavailability of sophisticated internet infrastructure (especially in developing regions) poses significant challenge for the market.
The report titled “Global Internet Protocol Television (IPTV) Market- Growth, Share, Opportunities and Competitive Analysis, 2021 – 2029” offers strategic insights into the global IPTV market along with the market size and estimates for the duration 2019 to 2029. The said research study covers in-depth analysis of multiple market segments based on end-user types and cross-sectional study across different geographies and sub-geographical regions. The study covers the comparative analysis of different segments for the years 2019 & 2029. The report also provides a prolific view on market dynamics such as market drivers, restraints & opportunities and section focusing on the consumer behavior analysis.
In order to help strategic decision-makers, the report also includes competitive profiling of the leading IPTV service vendors, their SCOT (Strength, Challenges, Opportunities and Weaknesses) analysis, market positioning and key developments. Some of the major players profiled in the report are Cisco Systems Inc., China Telecom Corporation Ltd., Orange S.A., AT&T Inc., Deutsche Telekom AG, Verizon Communications, NTT Communication, Iliad S.A., ARRIS Group, Inc., Etisalat Group and MatrixStream Technologies, Inc. among others. Other in-depth analysis provided in the report includes:
Overall, the research study provides a holistic view of the global IPTV market, offering market size and estimates for the period from 2019 to 2029, keeping in mind the above mentioned factors.
The global IPTV market was led, on the basis of end-users, by the commercial enterprise segment, as of 2020. The segment comprises enterprises across various industry verticals such as hospitality, healthcare, media & entertainment and others. In 2020, the segment contributed to more than two third of the total revenue generated worldwide. IPTV is used across commercial enterprises as medium of communication, video sharing, live content sharing and for other applications.
However, the commercial enterprises segment is estimated to lose substantial share to the residential segment. Many people across the world are shifting towards IPTV. With the advancement in network infrastructure, the number of IPTV subscribers is estimated to rise exponentially during the forecast period. Subsequently, the residential segment will exhibit the highest growth in the IPTV market in the coming years.
Europe contributes to the largest share, in terms of revenue and adoption, of the global IPTV market. Western Europe countries and U.S. possess the highest penetration of IPTV across the worldwide. Subsequently, the regions are estimated to continue witnessing strong growth throughout the forecast period. Most significant factors responsible for market growth in the regions is high technology acceptance and existence of well-developed network infrastructure. Additionally, presence of various companies of the overall IPTV ecosystem is another major factor supporting the market growth here.
As of 2020, Asia Pacific contributes to the second-largest share, in terms of revenue and adoption, of the global IPTV market. The Asia Pacific IPTV market growth is largely driven by China, Japan and South Korea. Asia Pacific comprises huge consumer base in India and China. Due to increasing discretionary income coupled with improving internet infrastructure in the region, technology markets are booming at exponential pace. Thus, the region is estimated to surpass Europe IPTV market by the end of forecast period.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Internet Protocol Television (IPTV) market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
|---|---|
| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
| Segmentation | |
End-user
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Region Segment (2022-2032; US$ Million)
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Key questions answered in this report
