Men's grooming products market is expected to grow at 7.5% by 2031. Self grooming has been observed an inclination among today’s youth. It has been noticed that male consumers are becoming more conscious towards their appearances and looks, and this has been generally impelled by film personalities and male celebrities endorsing grooming products. Demand for men’s grooming products is rising from deodorants and shaving products to skin and hair care-based products. Apart from this, shower gels and body washes have also marked an inclination due to significant demand among male population.

The global men’s grooming products market has showcased an upliftment in its growth over the past few years and is anticipated to observe robust growth over the next seven years till 2023. Increasing demand for shaving products and deodorants is expected to propel the growth of men’s grooming products market during the forecast period. Apart from this, increasing urbanization, rising number of meterosexual men all across the globe is further likely to impel the growth of market in future.  

At present, North America captured the maximum share in revenue of men’s grooming products market and is anticipated to dominate over the forecast period. Rising disposable income and change in lifestyle along with increasing demand for various grooming products is projected to boost the demand for men’s grooming products in North America region over the coming few years and will expand the growth of the market during the forecast period. Rising trends of online purchasing is anticipated to bolster the growth of Europe & North America men’s grooming products market over the period. Rising trend and awareness towards personal care products along with rising disposable income is expected to expand the growth of Asia Pacific men’s grooming products market till 2031.

The global men’s grooming products market is mainly concentrated in North America. Major players are adopting different market strategies to enter and enhance their market position and distribution network.

Key Players Identified Across the Value Chain in the Men’s Grooming Products Market include but are not limited to:

• Beiersdorf AG

• Procter & Gamble Co.

• L'Oréal SA

• Shiseido Co., Ltd.

• Vi-john Group

• Colgate-Palmolive Company

• Kao Corporation

• Estee Lauder Companies, Inc.

• Reckitt Benckiser

• Coty, Inc.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Men's Grooming Products market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Men's Grooming Products market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Men's Grooming Products market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Men's Grooming Products market?
• Which is the largest regional market for Men's Grooming Products market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Men's Grooming Products market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Men's Grooming Products market worldwide?