Increasing Adoption of Smartphone & Tablets is Driving the Growth of Mobile Video Optimization Market

Globally, the mobile video optimization market is expected to grow with a CAGR of 8.5% during the forecast period from 2023 to 2030. The market is propelled by the increasing adoption of the smartphones and tablets across the globe. The smartphones has unleashed a new wave of video consumption and video creation via its large screen display and advance cameras. Tablets also aid in the adoption of the mobile videos by offering enhance video watching experience and encouraging new consumption avenues for long form content such as movies and educational videos. This is acting as a major driver for the growth of the mobile video optimization market.

The decline in the data rates is also acting as major factor driving the demand for the mobile video optimization market. As the competition among the data service providers is increasing rapidly, the companies are leveraging on price wars to get an edge over their competitors. This is benefiting the smartphone users and content creators, which in turn is driving the mobile video optimization market. However, the technical issues associated with the mobile video optimization such as transcoding and pacing is acting as a major inhibitor in the growth of the market. 

Content Provider is Estimated to Grow Significantly During the Forecast Period  

The mobile video optimization market is segmented based on application into content providers, service providers and network infrastructure. Service provider accounted for more than 35% share in the overall mobile video optimization market. The market is driven by the growing demand for the on-demand video across the globe. Furthermore, the increasing partnership activities between the service providers and content developers to deliver their content to the end-users are acting as a major driver for the growth of the market. On the other hand, content providers are anticipated to grow significantly during the forecast period.

North America is Leading the Mobile Video Optimization Market                 

North America accounted for more than 32% share in the mobile video optimization market in 2020. The market is credited to the wide scale adoption of the internet services across the region. The internet penetration in the regi on is estimated to account for approximately 90% in 2018, and the number is further estimated to increase in the future. The well-developed network infrastructure along with the large scale adoption of the smartphone & tablets across the region is also supporting the growth of the market. 

The key players in the mobile video optimization market are Akamai Technologies, Citrix Systems Inc, Allot Ltd, Flash Networks Ltd, Openwave Mobility, Nokia Corporation, Qwilt Inc, Vantrix Corporation, Telefonaktiebolaget LM Ericsson, and Virtual Graffiti Inc.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Mobile Video Optimization market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Mobile Video Optimization market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Mobile Video Optimization market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Mobile Video Optimization market?
• Which is the largest regional market for Mobile Video Optimization market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Mobile Video Optimization market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Mobile Video Optimization market worldwide?