Pay television (TV) refers to a television broadcasting service based on consumer subscriptions. The pay TV service may be received through cable TV, satellite TV or using an internet protocol TV (IPTV). The most prominent factor fueling the pay TV market is the consistently rising number of households worldwide along with growing discretionary income of the people. With the continually growing technological advancement in the television sector, people now opt for high quality devices. This is another prominent factor supporting the pay TV industry growth. Additionally, substantial rise in the number of television channels has encouraged the consumers to opt for pay TV service. As of 2016, the number of receivable channels across the world has increased more than 40% as compared to that in 2008.

Another prominent factor bolstering the market growth is the ongoing digital television transition across different regions. In emerging economies across Asia Pacific, Latin America and the Middle East & Africa (MEA), digital switchover is yet to be fully accomplished. As a part of digitization, majority of the consumers prefer installing satellite TV in the lieu of their immense benefits. Similarly, rising internet penetration worldwide too has untied new avenues for pay TV industry. In regions such as North America, Europe and parts of Asia Pacific, the penetration of IPTV has witnessed profound growth over the period of time. This would further spur the pay TV market growth. Nevertheless, growing penetration of internet services has also led to increase in related services such as over-the-top (OTT) content. This poses a significant threat to the overall pay TV industry.

The report titled “Global Pay TV Market – Growth, Future Prospects and Competitive Analysis, 2017 – 2025” offers strategic insights into the global pay TV market along with the market size and estimates (in terms of revenue and number of subscribers) for the duration 2015 to 2025. The said research study covers in-depth analysis of market segments based on type and cross-sectional study across different geographies and sub-geographical regions. The study covers the comparative analysis of different segments for the years 2016 & 2025. The report also provides a prolific view on market dynamics such as market drivers, restraints and opportunities. In addition, the report includes a section providing insights on the key trends followed in the market.

In order to help strategic decision makers, the report also includes competitive profiling of the leading pay TV vendors, their business strategy analysis, market positioning and key developments. Some of the major players profiled in the report are AT&T, Inc. (DirecTV), Comcast Corporation, DISH Network Corporation, British Sky Broadcasting Group Plc., Oriental Cable Network, Dish TV India Ltd., Shenzhen Topway Video Communication Co., Ltd., Wasu Digital TV Media Group Co., Ltd., Fetch TV Pty Ltd., Tata Sky Ltd., Foxtel Group, Rostelecom PJSC, Videocon d2h Ltd., MediaCom Communications Corporation, Airtel Digital TV Ltd. and several others. Apart from the company profiles, the report includes a section covering the competitive landscape wherein the market positioning of the companies has been discussed. The section also provides a view of key business strategies adopted by the leading market players. Other in-depth analysis provided in the report includes:

• Current and future market trends to justify the forthcoming attractive markets within the pay TV industry
• Comparative analysis for different segments for the years 2016 & 2025
• Market fuelers, market impediments, and their impact on the market growth
• In-depth competitive environment analysis including the positioning of market players and their business strategy analysis
• Trailing 2-Year market size data (2015 – 2016)
• SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global pay TV market, offering market size and estimates for the period from 2017 to 2025, keeping in mind the above mentioned factors.

As of 2016, the global pay TV market is led by the satellite television segment. In 2016, the segment contributed to more than 40% of the overall revenue generated by the pay TV market. Satellite television segment comprises satellite-dish based television services. Due to rapidly growing television digitization across different geographies, the segment is expected to continue retaining its dominant position in the market throughout the forecast period. The demand is majorly backed countries such as India and China having huge consumer base.

The IPTV segment is expected to register the highest growth in the coming years. The penetration of internet-based services has risen substantially in the past few years. This is has led to emergence of various internet-based services such as video on-demand, IPTV and others. With the growing enhancement in internet infrastructure, several consumers worldwide are now shifting towards internet-based services. As a result, the IPTV segment is set to demonstrate the highest growth in the following years. The IPTV segment growth is primarily governed by the North America and Western Europe regions.

As of 2016, the global pay TV market is led by the Asia Pacific contributing to a market share of more than one third of the total market revenue. The pay TV industry is largely governed by India and China having presence of huge consumer base. The two countries are currently in the phase of switching to digital television. In order to meet the specified deadlines, pay TV (predominantly satellite TV) has witnessed immense growth across the countries since the past few years. The trend is estimated to continue for the next few years, leading to high demand for pay TV service.

Another prominent factor fueling the pay TV market in the region is rising discretionary income of people coupled with availability of high quality television service and high-end television sets. Resultantly, Asia Pacific is projected to retain its leading position in the market throughout the forecast period. North America and Europe are mature markets for pay TV services. This is attributed to early accomplishment of digital television switchover in most of the countries across the regions.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Pay TV market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Pay TV market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Pay TV market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Pay TV market?
• Which is the largest regional market for Pay TV market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Pay TV market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Pay TV market worldwide?