The global point of purchase displays market expected to expand at a CAGR of 5.9% during the forecast period from 2018 to 2026. The projected growth will be majorly driven by the continual efforts taken by brand owners to aggressively promote and market their newly launched or seasonal products at retail outlets. For instance, several FMCG companies are striving to improve and enhance visibility of their products through POP displays at supermarkets, hypermarkets, and departmental stores. In addition, rising discretionary income of the urban population and consequent increase in expenditure on packaged food products are driving uptake of point of purchase displays among retailers. Thus, consistent growth and positive outlook of the retail industry bodes well for the market growth in the coming years.
"North America Dominates; Asia Pacific Touted to Register Maximum Growth during the Forecast Period"
In 2017, North America led the global point of purchase displays market worldwide closely followed by Asia Pacific and Europe respectively in 2017. The value contribution from North America stood at just over 32% in the same year. It is identified that North America will exhibit steady growth during the forecast period from 2018 to 2026 on the back of regulated demand for innovative POP displays from established retail chains like Target and Walmart in the region. On the other hand, Asia Pacific is identified to register stronger growth, attracting investments from several retailers as a part of aggressive marketing strategy adopted during the forecast period. The projected demand for point of purchase displays will be driven by the ongoing paradigm shift towards organized retailing and consequent expansion of retail chains in the region.
"Temporary Point of Purchase Displays to Dominate and Register Maximum Growth throughout the Forecast Period"
Based on product life, the global point of purchase displays market is categorized into two major categories, namely: temporary point of purchase displays and permanent point of purchase displays. Temporary point of purchase displays are designed to last only couple of months and are built using inexpensive corrugated cardboard. Temporary point of purchase displays were the most preferred variants amongst retailers and distributors, accounting for over two-third of the global point of purchase displays market value in the base year 2017. Since temporary point of purchase displays are made from low-cost corrugated cardboard and designed with litho or screen-printed graphics, their upfront cost is low. Thus, they remain the preferred choice among small and medium-sized retailers. In addition, these variants are also easy to recycle. On the other hand, permanent point of purchase displays made from durable materials such as plastic, metal, glass, and wood are generally installed by large-sized retails, especially near the checkout stand. High upfront costs and associated risk/uncertainty of returns on the initial investment limit their adoption only to large retailers.
"Floor Point of Purchase Displays to Dominate Throughout the Forecast Period"
Based on product type, the global point of purchase displays market is categorized into two categories, namely: floor displays, countertop displays, pallet displays, sidekick displays, and end cap displays among others. The value contribution from floor displays to the global market was the largest in 2017. The fact that floor displays offer and convey accurate product information to consumers and allow brands to capitalize on the continual engagement with customers bodes well for the growth of floor displays.
Some of the leading manufacturers profiled in the study include DS Smith Plc., Sonoco Products Company, Smurfit Kappa Group Plc, International Paper Company, Georgia-Pacific LLC., Pratt Industries Inc., WestRock Company, Felbro, Inc., Marketing Alliance Group, Bling Bling Packaging & Displays, TPH Global Solutions, FFR Merchandising Company, Creative Displays Now, and U.S. Corrugated, Inc. among others. With retail industry evolving rapidly, manufacturers have realized the necessity to focus on product enhancement in terms of ergonomics and durability.
Historical & Forecast Period
This study report represents analysis of each segment from 2023 to 2033 considering 2024 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2025 to 2033.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Point Of Purchase (POP) Display market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
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| Research Period | 2023-2033 |
| Base Year | 2024 |
| Forecast Period | 2025-2033 |
| Historical Year | 2023 |
| Unit | USD Million |
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Region Segment (2023-2033; US$ Million)
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Key questions answered in this report
