The sensitive toothpaste market is expected to grow at a CAGR of 5.2% during the forecast period from 2023 to 2030, starting from US$ 967.01 Mn in 2021.
Rising demand for organic and natural products for oral care supports the growth of the market. In addition, a surge in awareness for personal and dental hygiene increases the demand for sensitive toothpaste market globally. Moreover, as the demand for sensitive toothpaste is increasing among customers, manufacturers are developing new and improved toothpaste with a number of benefits such as fresh mint flavor, toothpaste with salt, additional whitening, and deep clean. Thereby, increasing the demand for the market over the forecast period.
Increasing cases of oral health due to excessive consumption of alcohol and smoking along with the changing lifestyle of people globally supports the growth of the market. In addition, rising oral health problems among the population globally due to unhealthy eating habits drives the consumption of sensitive toothpaste over the forecast period.
Type Analysis
“New product launches support the growth of the market”
The whitening segment dominated the sensitive toothpaste market in the year 2018 and expected to continue its dominance during the forecast period. The whitening segment holds around 55% of the market share in 2021. Increasing trends for online shopping increases the sales of the segment. For instance, in January 2018, GlaxoSmithKline (GSK) launched Sensodyne Whitening. The company launched its new toothpaste into the e-commerce platform and taped the e-commerce segment. The reports by the company suggest that over 50,000 packs were sold in the launch phase only. Moreover, Sensodyne holds around 3.2% of the market share growing by 30%. The aforesaid factors contribute to the growth of the segment.
“Asia Pacific is projected to grow at a considerable rate during the forecast period”
The Asia Pacific records for over 59% of the global population which in turn expected to offer gigantic opportunities for toothpaste in the region over the forecast period. The increasing population across the Asia Pacific region in addition to rising disposable income has ensued in increased demand for sensitive toothpaste. The population in India is increasing at a tremendous rate which is expected to increase the demand for the product in the country. Moreover, Government funding for the expansion of the oral health segment in China is motivating the growth of the market. For instance, in 2016-2017, the government of China introduced a number of policies to increase consciousness for oral hygiene and inaugurated various dental hospitals and clinics. The aforesaid reasons will result in increasing the demand for sensitive toothpaste among consumers.
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Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Sensitive Toothpaste market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
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| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
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Key questions answered in this report
