Lockdown restrictions and rising work-from-home culture drivingdemand for t-shirts across the world
The global t-shirts market is rising significantly, expected to expand at CAGR of 7.2% throughout the forecast period from 2023 to 2030.
The global t-shirts industry has evolved, driving fashion trends in form of plain t-shirts, personalized t-shirts, graphic t-shirts, vintage t-shirt designs, and long sleeve custom T-shirts. With leading fashion brands across the globe embracing the t-shirt industry, the future outlook appears positive. The global market for the t-shirt is quite an established market and is further poised to offer strong growth opportunities, evolving beyond its early adopter stage to reach the mass market during the forecast period 2023 - 2030.
The rapid penetration of e-tailing in the fashion space had created a positive impact on the fashion industry in general. The t-shirt category, especially custom-print and designed, has exhibited a higher acceptance for e-tailing. In addition, the lockdown restrictions and rising work from home culture have resulted in more people spending time at home as opposed to going to their workplaces or other social clubs. Thereby, an increasing number of consumers prefer to wear simple clothing items such as t-shirts that offer a higher degree of convenience and comfort. This is stimulating demand for casual apparel especially t-shirts. T-shirts are specifically targeted towards the young population segment. One of the main reasons behind the popularity among youth is that t-shirts strike a chord with the creativity hidden inside each teenager. Teenagers have the flexibility to choose every element of their t-shirt including color, design, garment, logo, etc., which allows their creativity to take over as they design a t-shirt matching their personality, style, and attitude. Thus, every savvy retailer today knows that consumers buy products that are all about their sense of style, humor, and individuality.
Durability of cotton to spur the segment growth
Cotton is one of the most widely used materials for manufacturing T-shirts across the world. Cotton goes through a long process from the fields to the T-shirts manufacturing facility in order to be sewed into a T-shirt. Over the years, cotton has proved to a very durable and comfortable fabric for clothing in various weather conditions. For instance, cotton can provide insulation from the heat in the summers while offering warmth during the winters. In addition, due to its breathable nature coupled with the ability to absorb the moisture of the body, cotton been a favorable choice of material for different types of clothing. Furthermore, cotton can be easily dyed to achieve the desired color as per the manufacturer’s preference. Thereby, cotton is commonly used in the clothing industry across the world.
High opacity & ability to boost the segment growth
The others segment which includes water-based ink, plastisol, discharge in segment accounted for the largest revenue share of 33.8% in 2021 in the overall T-shirts market by ink material. The others segment includes plastisol, discharge, and water-based inks. Because of its high opacity and ability to sit on the screen for long periods of time without drying, plastisol ink is widely used on garments. Other factors such as durability, flexibility, and versatility have also led to the popularity of plastisol ink. Water-based ink is popular because it saturates the fibers of the garment and in essence dyes the garment rather than resting on top of the fibers.
On the contrary, sublimation inks are used on polyester, poly-Lycra, acetate rayon, and acrylics and require post-treatment heat. It produces brilliant color and good light fastness when applied to polyester and polyester-coated substrates. These links are found extensive application in sportswear and are also used in heat transferring images onto pre-coated ceramics, plastic, and metals. Applying heat to the printed image with a press, whether through transfer paper or directly, fixes these vivid inks into the polyester substrate allowing the item to be washed time and time again. Moreover, sublimation inks offer good image printing and are also waterproof.
Changing lifestyle is projected to enhance the Asia Pacific growth
In 2021, Asia Pacific accounts for the largest share, in terms of revenue as well as volume, of the overall t-shirt market globally. The market here is principally governed by the huge consumer base in the region. Asia Pacific is the largest market for apparels and related accessories. Thus, the region becomes a highly potential market for stylish and trendy accessories and apparels, such as T-shirts. With the increase in discretionary income of people here, spending on fashion clothing and accessories has risen substantially over the period of time. The region is also expected to witness fastest growth with growing domestic market in China, India, and Southeast Asia as well as increasing export from Asian countries.
China represents the largest individual market for t-shirts, in terms of revenue and volume. The market here is primarily driven by the growing population and rise in the disposable income. China is estimated to remain the dominant market throughout the forecast period. In the following years, India is projected to register the highest growth rate in Asia Pacific T-shirts market.
List of Companies Covered:
CustomInk, LLC, Vistaprint B.V., Threadbird, Printful Inc., Nike, Inc., Adidas AG, Levi Strauss & Co., Tommy Hilfiger, Gianni Versace S.p.A, Guccio Gucci S.p.A, Hugo Boss AG, OP TIGER spol. S.r.o, Spreadshirt AG, Fanela Ltd., Ateliar Almelot, Shirtracer GmbH, Woot, Inc., Sunfrog, LLC, Zazzle, Inc., ooShirts, Inc., Teespring, Inc., T-shirt Factory Thailand, Thai T-shirt Factory Co., Ltd. and Other Noatble Players.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of T-shirts market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
|---|---|
| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
| Segmentation | |
Material
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Type
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Ink Type
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Region Segment (2022-2032; US$ Million)
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Key questions answered in this report
