Overview:                      

The global video streaming market was valued at US$ 51.60 Bn in 2020 and is projected to witness noteworthy growth, expanding at a CAGR of 17.7% during the forecast period from 2021 to 2029. Advancements in technology have made anything-anytime-anywhere a scalable and definite reality for content consumption. It has added an extra convenience to video consumption through live streaming or video on demand. Earlier, consumption of video content has been in the form of television and cinema. Videos were taken and transmitted in an analog form and consumption of the content was made convenient in physical form through a disc rental and delivery services through mail. From many decades now, video has been an essential media for entertainment and communication. Nevertheless, the advent of digital integrated circuits and computers has led to compression video. Since the past decade, there has been consistent increase in the amount of network traffic carrying video content. Amongst these, the application for video streaming have a significant share. Several applications like live TV, video telephony, video conferencing, video on demand (VOD) and Internet protocol television (IPTV) use video streaming incessantly.

High adoption of digital technologies across various verticals has led to the inclination towards various streaming solutions and services. Proliferation of online streaming over media such as YouTube, Netflix, Amazon Prime, etc. is expected to rise in the years to come. This, in turn is likely boost the growth of the overall video streaming market worldwide. Moreover, growing adoption of smart devices owing to the growing acceptance of social media platforms and digital mediums for activities such as branding and marketing is projected to enhance the market growth in the near future.

"Smartphones & Tablets garnered Largest Market Share in 2020"

In 2020, smartphones & tablets segment accounted for the largest market share. The segment is expected to grow at a significant rate during the forecast period from 2021 to 2026. In the last few years, consumption of online media has shown incredible growth. Also, devices used for accessing digital content have evolved incessantly. This has improved the array of platforms on which a user can stream video and audio content. Amongst the digital platforms, smartphones & tablets have taken over as the most preferred medium of consuming online media. The market for smartphone has seen an exceptional growth in the last few years. Increase in the number of mobile devices & tablets is making it easier for consumers to access video and music content on the go which in turn is boosting the video streaming market worldwide.

"North America dominated the Video Streaming Market in 2020"

Based on geography, North America represented the largest market share for video streaming in 2020. The region is likely to grow at a substantial growth rate during the forecast period from 2021 to 2029. The U.S. market led the North America video streaming market in 2020 and is expected to retain its position in the years to come. Over 80% of all U.S. smartphone users now stream video on their devices. The usage is mainly being driven by users who are in the age group of 25 or younger, who spend twofold as much time watching video content on Netflix and YouTube mobile applications compared to users who are over the age of 25. In the U.S., media consumption has shown remarkable increase and has seen a substantial jump from traditional media to new (digital) media. The rise of digital media players such as Netflix, Amazon, Hulu, Apple TV, etc. are challenging the traditionally maintained reign of television as the key entertainment hub. As a result, rising use of mobiles and tablets coupled growing popularity of online streaming is facilitating the regional growth. 

Competitive Insights

The major players identified in the video streaming market include Netflix, Inc., Amazon.com, Inc., Hulu, Google, Inc., Microsoft Stream, Adobe Inc., Akamai Technologies, Inc., Apple Inc., AT&T Inc., Cisco Systems, Inc., Kaltura, Inc., IBM Cloud Video (Ustream, Inc.), and Wowza Media Systems, LLC among others. These players are incessantly concentrating on strengthening their portfolio in order to cater the rising needs of the customers. Partnerships and new product/service development remains some of the major strategies adopted by the leading players to have an edge over their counterparts. For instance, in July 2021, Hulu launched a novel live TV guide and reintroduced 4K streaming. The live guide shows which live TV shows are currently available for watching on the streaming service and also shows what new is coming up in the upcoming weeks. 

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Video Streaming market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Video Streaming market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Video Streaming market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Video Streaming market?
• Which is the largest regional market for Video Streaming market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Video Streaming market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Video Streaming market worldwide?