Airlaid Papers are categorized as “nonwoven fabric” which resemble material same as textile and is made from pulp (fluff). These are very soft, bulky and porous with greater absorption capacity than normal tissues papers. Some common applications of air laid papers are feminine hygiene, disposable diapers, industrial wipes, napkins and personal care products such as wet wipes among others. 

Global Airlaid Paper Market is projected to expand at a CAGR of 5.5% in the coming years which is mainly attributed to high demand for airlaid papers for feminine hygiene and adult incontinence in developing countries coupled with robust growth in ageing population. Other factors responsible for airlaid market expansion are high demand for wipes and food pads, improving economic conditions, sophisticated cultural habits and high usage of hygiene products.  However, meeting global capacity is a restraint for Airlaid Paper Market. For example, while Europe was going through “mini-recession” coupled with decreasing demand for airlaid papers, there was less capacity available which saw drop in prices, companies suffered bankruptcy etc.  

Global Airlaid Paper Market has been segmented by product type, application and geography. By product type the market has been segmented into latex-bonded airlaid paper, thermal-bonded airlaid paper and multi-bonded airlaid paper. In terms of application, the market has been segmented into feminine hygiene, consumer wipes, adult incontinence, industrial wipes and others. The others segment includes tabletop and food pads among others. By geography, the market has been segmented into North America, Asia pacific, Latin America and Middle East and Africa.

By competitive players, Glatfelter and Georgia-Pacific along with EAM Corporation are market leaders in the Global Airlaid Paper Market. EAM Corporation produces femcare, food pad, adult incontinence, baby care and puppy pad under the NovaThin brand. It focusses on business expansion, coupled with research & development (R&D), investment tailored to consumer’s needs. Apart from this, under adult incontinence, EAM upgraded traditional cores to enter the Airlaid Paper Market. For example, the company has been developing and selling products similar to pads, in the parts of North America such as U.S along with Europe.  High competition among the existing players in the Global Airlaid Paper Market thus leading to product innovation tailored to customer needs is expected to propel the growth of the Global Airlaid Paper Market.

Asia-Pacific would exhibit the highest CAGR of 7% during 2023-2031

North America held the largest market share in terms of revenue in the global Airlaid Paper Market owing to very high demand coupled with maximum utilization of the Airlaid papers in this region. Developed regions such as Western Europe will propel the growth of the market due to high awareness for feminine hygiene coupled with robust growth of incontinence products. It is forecasted that light incontinence segment will fuel the growth of Airlaid Paper Market in the upcoming years. 

Apart from this, Asia Pacific region is forecasted to be a fast growing region due to high utilization percentage in China, India and Japan. Among all, China is the main driver for this market in the Asia Pacific region as there has been a shift from pseudo-airlaid products to more sophisticated products. The urge to experience western performance such as comfortable and high absorbency feminine hygiene products, are the main drivers for the growth of Airlaid Paper Market. On the other hand, due to high demand, both regional and local competitors have entered the Airlaid Paper Market with, mergers and acquisitions being a strategy for business expansion. However, it seems challenging for new vendors to establish themselves as top leaders in the Airlaid Paper Market due to presence of existing international players mainly due to less technological innovation capability coupled with quality and reliability issues.

Key players across the Airlaid Paper Market value chain are:

Kinsei Seishi Co., Ltd., Domtar Corporation, McAirlaids Vliesstoffe GmbH, MAIN s.p.a., Glatfelter Corporation, Duni Group, Gelok International Corporation, Fitesa S.A., OJI Kinocloth Co., Ltd., PHOENIX FABRIKATIONS bv And Others.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Airlaid Paper market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Airlaid Paper market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Airlaid Paper market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Airlaid Paper market?
• Which is the largest regional market for Airlaid Paper market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Airlaid Paper market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Airlaid Paper market worldwide?