1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. Key Offerings
1.2. Market Segmentation
1.3. Research Methodology
1.3.1. Phase I - Secondary Research
1.3.2. Phase II - Primary Research
1.3.3. Phase III - Expert Panel Review
1.3.4. Assumptions
1.3.5. Approach Adopted

2. Executive Summary
2.1. Market Snapshot: Global Augmented Reality (AR) Market
2.2. Global Augmented Reality (AR) Market, By Component, 2023 (US$ Million)
2.3. Global Augmented Reality (AR) Market, By Display Type, 2023 (US$ Million)
2.4. Global Augmented Reality (AR) Market, By End-use Application, 2023 (US$ Million)
2.5. Global Augmented Reality (AR) Market, By Geography, 2023 (US$ Million)
2.6. Attractive Investment Proposition by Geography, 2023

3. Augmented Reality (AR) Market: Competitive Analysis
3.1. Market Positioning of Key Augmented Reality (AR) Market Vendors
3.2. Strategies Adopted by Augmented Reality (AR) Market Vendors
3.3. Key Industry Strategies
4. Augmented Reality (AR) Market: Macro Analysis & Market Dynamics
4.1. Introduction
4.2. Global Augmented Reality (AR) Market Value, 2022 - 2032, (US$ Million)
4.3. Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Key Challenges
4.3.4. Key Opportunities
4.4. Impact Analysis of Drivers and Restraints
4.5. See-Saw Analysis
4.6. Porter's Five Force Model
4.6.1. Supplier Power
4.6.2. Buyer Power
4.6.3. Threat Of Substitutes
4.6.4. Threat Of New Entrants
4.6.5. Competitive Rivalry
4.7. PESTEL Analysis
4.7.1. Political Landscape
4.7.2. Economic Landscape
4.7.3. Technology Landscape
4.7.4. Legal Landscape
4.7.5. Social Landscape

5. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
5.1. Market Overview
5.2. Growth & Revenue Analysis: 2023 Versus 2032
5.3. Market Segmentation
5.3.1. Hardware 
5.3.1.1. Display
5.3.1.2. Sensor
5.3.1.3. Semiconducting Material
5.3.2. Software

6. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
6.1. Market Overview
6.2. Growth & Revenue Analysis: 2023 Versus 2032
6.3. Market Segmentation
6.3.1. Head Mounted Display (HMD)
6.3.2. Handheld Displays
6.3.3. Head-up Displays
6.3.4. Spatial displays

7. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
7.1. Market Overview
7.2. Growth & Revenue Analysis: 2023 Versus 2032
7.3. Market Segmentation
7.3.1. Consumer
7.3.2. Gaming
7.3.3. Entertainment
7.3.4. Commercial 
7.3.5. Defense and Aerospace
7.3.6. Healthcare
7.3.7. Automotive
7.3.8. Others (Architectural Design, etc.)


8. North America Augmented Reality (AR) Market, 2022-2032, USD (Million)
8.1. Market Overview
8.2. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
8.3. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
8.4. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
8.5.Augmented Reality (AR) Market: By Region, 2022-2032, USD (Million)
8.5.1.North America
8.5.1.1. U.S.
8.5.1.1.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
8.5.1.1.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
8.5.1.1.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
8.5.1.2. Canada
8.5.1.2.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
8.5.1.2.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
8.5.1.2.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
8.5.1.3. Rest of North America
8.5.1.3.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
8.5.1.3.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
8.5.1.3.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)

9. UK and European Union Augmented Reality (AR) Market, 2022-2032, USD (Million)
9.1. Market Overview
9.2. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
9.3. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
9.4. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
9.5.Augmented Reality (AR) Market: By Region, 2022-2032, USD (Million)
9.5.1.UK and European Union
9.5.1.1. UK
9.5.1.1.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
9.5.1.1.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
9.5.1.1.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
9.5.1.2. Germany
9.5.1.2.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
9.5.1.2.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
9.5.1.2.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
9.5.1.3. Spain
9.5.1.3.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
9.5.1.3.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
9.5.1.3.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
9.5.1.4. Italy
9.5.1.4.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
9.5.1.4.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
9.5.1.4.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
9.5.1.5. France
9.5.1.5.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
9.5.1.5.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
9.5.1.5.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
9.5.1.6. Rest of Europe
9.5.1.6.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
9.5.1.6.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
9.5.1.6.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)

10. Asia Pacific Augmented Reality (AR) Market, 2022-2032, USD (Million)
10.1. Market Overview
10.2. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
10.3. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
10.4. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
10.5.Augmented Reality (AR) Market: By Region, 2022-2032, USD (Million)
10.5.1.Asia Pacific
10.5.1.1. China
10.5.1.1.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
10.5.1.1.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
10.5.1.1.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
10.5.1.2. Japan
10.5.1.2.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
10.5.1.2.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
10.5.1.2.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
10.5.1.3. India
10.5.1.3.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
10.5.1.3.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
10.5.1.3.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
10.5.1.4. Australia
10.5.1.4.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
10.5.1.4.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
10.5.1.4.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
10.5.1.5. South Korea
10.5.1.5.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
10.5.1.5.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
10.5.1.5.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
10.5.1.6. Rest of Asia Pacific
10.5.1.6.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
10.5.1.6.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
10.5.1.6.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)

11. Latin America Augmented Reality (AR) Market, 2022-2032, USD (Million)
11.1. Market Overview
11.2. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
11.3. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
11.4. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
11.5.Augmented Reality (AR) Market: By Region, 2022-2032, USD (Million)
11.5.1.Latin America
11.5.1.1. Brazil
11.5.1.1.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
11.5.1.1.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
11.5.1.1.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
11.5.1.2. Mexico
11.5.1.2.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
11.5.1.2.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
11.5.1.2.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
11.5.1.3. Rest of Latin America
11.5.1.3.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
11.5.1.3.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
11.5.1.3.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)

12. Middle East and Africa Augmented Reality (AR) Market, 2022-2032, USD (Million)
12.1. Market Overview
12.2. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
12.3. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
12.4. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
12.5.Augmented Reality (AR) Market: By Region, 2022-2032, USD (Million)
12.5.1.Middle East and Africa
12.5.1.1. GCC
12.5.1.1.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
12.5.1.1.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
12.5.1.1.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
12.5.1.2. Africa
12.5.1.2.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
12.5.1.2.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
12.5.1.2.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)
12.5.1.3. Rest of Middle East and Africa
12.5.1.3.1. Augmented Reality (AR) Market: By Component, 2022-2032, USD (Million)
12.5.1.3.2. Augmented Reality (AR) Market: By Display Type, 2022-2032, USD (Million)
12.5.1.3.3. Augmented Reality (AR) Market: By End-use Application, 2022-2032, USD (Million)

13. Company Profile
13.1. Google, Inc.
13.1.1. Company Overview
13.1.2. Financial Performance
13.1.3. Product Portfolio
13.1.4. Strategic Initiatives
13.2. Magic Leap, Inc.
13.2.1. Company Overview
13.2.2. Financial Performance
13.2.3. Product Portfolio
13.2.4. Strategic Initiatives
13.3. Samsung Electronics, Co., Ltd.
13.3.1. Company Overview
13.3.2. Financial Performance
13.3.3. Product Portfolio
13.3.4. Strategic Initiatives
13.4. Infinity Augmented Reality Inc
13.4.1. Company Overview
13.4.2. Financial Performance
13.4.3. Product Portfolio
13.4.4. Strategic Initiatives
13.5. Sony Corporation
13.5.1. Company Overview
13.5.2. Financial Performance
13.5.3. Product Portfolio
13.5.4. Strategic Initiatives
13.6. Microsoft Corporation
13.6.1. Company Overview
13.6.2. Financial Performance
13.6.3. Product Portfolio
13.6.4. Strategic Initiatives
13.7. Blippar.com Ltd.
13.7.1. Company Overview
13.7.2. Financial Performance
13.7.3. Product Portfolio
13.7.4. Strategic Initiatives
13.8. Daqri, LLC.
13.8.1. Company Overview
13.8.2. Financial Performance
13.8.3. Product Portfolio
13.8.4. Strategic Initiatives
13.9. Wikitude GmbH
13.9.1. Company Overview
13.9.2. Financial Performance
13.9.3. Product Portfolio
13.9.4. Strategic Initiatives
13.10. Qualcomm Inc.
13.10.1. Company Overview
13.10.2. Financial Performance
13.10.3. Product Portfolio
13.10.4. Strategic Initiatives