Government regulations promoting vehicle safety is identified as the major factor driving the demand for head-up displays in the automotive market. In addition, rising demand for smart cars is driving the demand for automotive infotainment systems, which, in turn is stimulating the demand for head-up displays in automotives, especially luxury and premium cars. The introduction of low-cost prototypes is further expected to augment the use of head-up displays in mid-segment cars. These factors are expected to contribute towards a compounded annual growth rate (CAGR) of 24.3% during the forecast period 2015 – 2023. Although lack of awareness regarding the benefits offered and high cost have collectively weighed down the market growth, the penetration of the head-up display technology is expected to gain momentum as the technology matures and finds applications across multiple car segments (sports car segment, mid-sized and basic model car segment). The head-up display market is expected to reach US$ 2.09 Bn by 2023, expanding at a CAGR of 24.3% from 2015 to 2023.
1.1 Market Scope and Segmentation
This report analyzes the global automotive head-up display market in terms of product type, end-use, distribution channel, and geographical distribution. On the basis of product type, the market is segmented into windshield projected head-up displays and combiner projected head-up displays. Similarly, on the basis of end-use, the global automotive head-up display market is further classified into premium and luxury cars, sports cars, and mid-segment and basic model cars. Based on different sales channels, the market for automotive head-up displays is classified in to original equipment manufacturers and aftermarket. The geographical distribution of the global automotive head-up display market considered in this study encompasses regional markets such as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America
1.2 Report Description
Purpose of the Report
The purpose of this strategic research study titled “Global Automotive Head-Up Display (HUD) Market- Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2023” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them make informed strategic decisions related to the opportunities in the global automotive head-up display market.
Target Audience
USP and Key Offerings
The report titled “Global Automotive Head-Up Display Market - Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2023” offers strategic insights into the global head-up display market along with the market size and estimates for the duration 2015 to 2023. The said research study covers in-depth analysis of multiple market segments based on type, end-use, distribution channel, and cross-sectional study across different geographies. In order to help strategic decision makers, the report also includes competitive profiling of the leading automotive head-up display manufacturers, their SCOT (Strength, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and recent developments. Other in-depth analysis provided in the report includes:
Overall, the research study provides a holistic view of the global automotive head-up display market, of growth, offering market size and estimates for the period from 2015 to 2023, keeping in mind the above mentioned factors.
In the base year of 2014, windshield projected head-up display was the largest product segment in the global automotive head-up display market. The segment accounted for around two-third of global market revenue share. The trend is expected to continue till the first half of the forecast period 2015 – 2023, post which the market for combiner projected head-up displays is expected to exceed that of windshield projected head-up displays. Combiner projected HUDs are anticipated to witness rising demand, expanding at a CAGR of 29.8% during the forecast period 2015 – 2023. Projecting information onto a combiner is less expensive as compared to windshield of a car since it eliminates the need for a special reflective coating. The HUD manufacturers across the globe are targeting mid-segment and basic model cars for revenue growth. Consequently, these low cost variants (combiner head up displays) are poised to witness increasing adoption in these car segments. The combiner projected HUD segment is anticipated to account for over 50 percent of the global market revenue share by 2023.
In the base year of 2014, the premium and luxury car segment was the largest revenue contributing end-use segment in the global automotive head-up display market. The segment accounted for over 68% of the global market revenue in 2014. The demand from the premium and luxury car segment is expected to remain steady during the forecast period 2015 – 2023, especially in developed markets. Rising demand for smart cars is driving the demand for sophisticated car infotainment systems, which, in turn is stimulating the overall demand for head-up displays in luxury and premium car segment. Although the premium and luxury car segment is expected to remain the largest end-use segment, mid-segment car segment is anticipated to exhibit maximum growth, growing at a CAGR of 26.2% during the forecast period. The introduction of low cost models (combiner projected HUDs) is expected to spur the demand for head-up displays in mid-segment and basic-segment cars over the forecast period. Despite the limited automotive budgets in the recent past, India is set to witness maximum demand for head-up displays in both premium and mid segment cars.
In the base year of 2014, Original Equipment Manufacturers was the largest revenue contributing distribution channel in the global automotive head-up display market. The segment accounted for over 68 percent of the global automotive head-up display market revenue in 2014. The trend is expected to prolong over the forecast period 2015 – 2023, with the segment retaining the major revenue share. Even though aftermarket plays a crucial role in the sale of automotive head-up displays, it is anticipated that the sale of automotive infotainment products such as head-up displays would probably improve through Original Equipment Manufacturers than aftermarket channel. With Original Equipment Manufacturers increasingly striving to penetrate the mid-sized and basic model car segment, they would be tempted to offer low-cost head-up displays (especially combiner projected HUDs) as a part of infotainment systems in their cars. As a result, the market for head-up displays is poised to witness superior growth through original equipment manufacturers than aftermarket channel. The segment is poised to grow at a CAGR of 24.9% and acquire over 70% of revenue share by 2023.
In the base year of 2014, Europe was the largest regional automotive head-up display market followed by North America. The region accounted for over 30% of the global market revenue in 2014. This can be attributed to the presence of big luxury car market in the region. Germany is the largest automotive head-up display market in Europe, supported by the presence of large base of premium-segment automotive manufacturers such as Audi, BMW, and Mercedes Benz. On the other hand, advancements in technology and greater technology penetration has paved the way for the growth of automotive HUD technology in North America. Asia Pacific is poised to witness maximum growth during the forecast period 2015 - 2023. Rising standard of living resulting in increased discretionary expenditure and per capita ownership of luxury cars represent economic variables conducive to the future growth of automotive technologies in Asia Pacific.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Automotive Head-Up Display (HUD) market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
|---|---|
| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
| Segmentation | |
Product
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End-use
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Region Segment (2022-2032; US$ Million)
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Key questions answered in this report
