Breastfeeding accessories and supplies are used for assisting nursing mothers for storage of breast-milk for later use. Growth in the number of working mothers, increasing awareness and preference for breastfeeding, and rising disposable income are observed to be the key driving factors of the global breastfeeding accessories market. With growingly busier lifestyle of women, the need for breast-milk storage is being felt more intensely, thus giving rise to demand for breast pumps and thereby related breastfeeding accessories. Competitive prices and wide availability of these products further adds to the ever-growing sales figures of breastfeeding accessories.

The purpose of this research study titled ‘Breastfeeding Accessories Market - Growth, Future Prospects, and Competitive Analysis, 2017 – 2025’ is to provide investors, developers, company executives and industry participants with in-depth analysis to allow them to take strategic initiatives and decisions related to the prospects in the global breastfeeding accessories market. This report presents and analyzes the major trends prevalent in the global breastfeeding accessories market and the market size and forecast.

This report categorizes the global Breastfeeding Accessories Market in terms of products such as milk storage and feeding supplies, breast shells and nipple care products, breast pads, cleaning products, pillows and others (drapes, salves, hot & cold pacts, etc.). Market size and forecast for each mentioned segment for the period 2015-2025 is presented in the report along with respective CAGRs for the forecast duration 2017-2025.

The market size and forecast of each considered geographical market is presented for the period 2015-2025 along with CAGRs for the forecast period 2017-2025 in this study and are further cross-sectional presented in terms of products, and constituent region/country level markets.

This report also includes qualitative assessment factors such as market dynamics (drivers, restraints and opportunities) to have a good understanding of the current and anticipated trends in the global breastfeeding accessories market. Competition assessment tools such as, Porter’s five forces analysis, major agreements, partnerships and collaborations, market attractiveness assessment and competitive landscape analysis by key players are also demonstrated in the study. Furthermore, this report concludes with profiling of key market players currently enjoying prominent position in the breastfeeding accessories market. The key players profiled in this report are Ameda, Inc., Artsana Group, Handi-Craft Company, Koninklijke Philips N.V., Medela LLC, Medline Industries, Inc., Nuby, NUK USA LLC, Pigeon Corporation, and Tommee Tippee/Mayborn Group Limited.

Based on products, the global breastfeeding accessories market is segmented as follows:

• Milk Storage and Feeding Supplies
• Breast Shells and Nipple Care Products
• Breast Pads
• Cleaning Products
• Pillows
• Others (Drapes, Salves, Hot & Cold Pacts, Etc.)

In the base year 2016, breastmilk storage and feeding supplies segment held the largest revenue share the overall breastfeeding accessories market. Growing need purchase rate of breast pumps by working mothers corresponding to the rising need for collection and storage of breastmilk for later use. Greater convenience, need for less storage space, lesser cost and availability of disposable alternatives further contribute to the growing demand for breastmilk storage and feeding supplies. Segments such as nursing pads and breast shells are anticipated to witness robust demand during the forecast period due to their offered convenience in terms of nipple protection and correction in nipple shape. Products such as salves and ointments will gain further popularity among the consumers due to growing marketing initiatives by the manufacturers.

Geographically, the global breastfeeding accessories market is cumulative to North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

The United States counted for the largest revenue share in the global breastfeeding accessories market in 2016. Growing preference for breastfeeding rates in the country, uniformly between working and at-home mothers majorly contribute to the dominance of the U.S. market. Increasing adoption of novel breastfeeding technologies such as breast pumps and storage containers due to growing hectic work schedule of mothers and scarcity of paid maternity leaves will support the growth of this market. Furthermore, increasing initiatives on propagating the benefits of breastfeeding by manufacturers, governments and non-government organizations will additionally lead to growing demand for breastfeeding accessories in North America. Presence of breastfeeding culture, growing awareness about the convenience offered from breastfeeding accessories and consumables, and growing lactation initiation rates in Asia Pacific will make the region the fastest progressing regional market for breastfeeding accessories.  

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Breastfeeding Accessories market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Breastfeeding Accessories market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Breastfeeding Accessories market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Breastfeeding Accessories market?
• Which is the largest regional market for Breastfeeding Accessories market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Breastfeeding Accessories market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Breastfeeding Accessories market worldwide?