1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. Key Offerings
1.2. Market Segmentation
1.3. Research Methodology
1.3.1. Phase I - Secondary Research
1.3.2. Phase II - Primary Research
1.3.3. Phase III - Expert Panel Review
1.3.4. Assumptions
1.3.5. Approach Adopted

2. Executive Summary
2.1. Market Snapshot: Global Direct-To-Consumer (DTC) Genetic Testing Market
2.2. Global Direct-To-Consumer (DTC) Genetic Testing Market, By Sales Channel, 2023 (US$ Million)
2.3. Global Direct-To-Consumer (DTC) Genetic Testing Market, By Business Model, 2023 (US$ Million)
2.4. Global Direct-To-Consumer (DTC) Genetic Testing Market, By Geography, 2023 (US$ Million)
2.5. Attractive Investment Proposition by Geography, 2023
2.6. Key Buying Criteria
2.7. Key Case Reports
2.8. Scenario Analysis
2.8.1. Optimistic estimates and analysis
2.8.2. Realistic estimates and analysis
2.8.3. Pessimistic estimates and analysis
2.9. Market Profiling
2.10. Sales and Marketing Plan
2.11. Top Market Conclusions
2.12. Strategic Recommendations

3. Direct-To-Consumer (DTC) Genetic Testing Market: Competitive Analysis
3.1. Market Positioning of Key Direct-To-Consumer (DTC) Genetic Testing Market Vendors
3.2. Strategies Adopted by Direct-To-Consumer (DTC) Genetic Testing Market Vendors
3.3. Key Industry Strategies
4. Direct-To-Consumer (DTC) Genetic Testing Market: Macro Analysis & Market Dynamics
4.1. Introduction
4.2. Global Direct-To-Consumer (DTC) Genetic Testing Market Value, 2022 - 2032, (US$ Million)
4.3. Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Key Challenges
4.3.4. Key Opportunities
4.4. Impact Analysis of Drivers and Restraints
4.5. See-Saw Analysis
4.6. Porter's Five Force Model
4.6.1. Supplier Power
4.6.2. Buyer Power
4.6.3. Threat Of Substitutes
4.6.4. Threat Of New Entrants
4.6.5. Competitive Rivalry
4.7. PESTEL Analysis
4.7.1. Political Landscape
4.7.2. Economic Landscape
4.7.3. Technology Landscape
4.7.4. Legal Landscape
4.7.5. Social Landscape
4.8. Heptalysis Analysis
4.9. Critical Investigation of Business Problems Through Five Whys Root Cause Analysis & Relevant Solutions

5. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
5.1. Market Overview
5.2. Growth & Revenue Analysis: 2023 Versus 2032
5.3. Market Segmentation
5.3.1. Online Sales
5.3.2. OTC Sales
5.3.3. Doctor’s Office

6. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
6.1. Market Overview
6.2. Growth & Revenue Analysis: 2023 Versus 2032
6.3. Market Segmentation
6.3.1. Genome Data Bank Material Model
6.3.2. Individual Health Planning Model
6.3.3. Comprehensive Genome Tests Model
6.3.4. Medical Precision Tests Model
6.3.5. Restricted Trait Tests Model


7. Geographic Analysis
7.1. Market Overview
7.2.Macro Factors versus Market Impact: Dashboard, 2023
7.3. Porters Five Force Model Across Geography: Dashboard, 2023
7.4. Impact of PESTEL factors Across Geography: Dashboard, 2023

8. North America Direct-To-Consumer (DTC) Genetic Testing Market, 2022-2032, USD (Million)
8.1. Market Overview
8.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
8.3. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
8.4.Direct-To-Consumer (DTC) Genetic Testing Market: By Region, 2022-2032, USD (Million)
8.4.1.North America
8.4.1.1. U.S.
8.4.1.1.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
8.4.1.1.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
8.4.1.2. Canada
8.4.1.2.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
8.4.1.2.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
8.4.1.3. Rest of North America
8.4.1.3.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
8.4.1.3.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)

9. UK and European Union Direct-To-Consumer (DTC) Genetic Testing Market, 2022-2032, USD (Million)
9.1. Market Overview
9.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
9.3. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
9.4.Direct-To-Consumer (DTC) Genetic Testing Market: By Region, 2022-2032, USD (Million)
9.4.1.UK and European Union
9.4.1.1. UK
9.4.1.1.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
9.4.1.1.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
9.4.1.2. Germany
9.4.1.2.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
9.4.1.2.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
9.4.1.3. Spain
9.4.1.3.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
9.4.1.3.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
9.4.1.4. Italy
9.4.1.4.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
9.4.1.4.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
9.4.1.5. France
9.4.1.5.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
9.4.1.5.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
9.4.1.6. Rest of Europe
9.4.1.6.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
9.4.1.6.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)

10. Asia Pacific Direct-To-Consumer (DTC) Genetic Testing Market, 2022-2032, USD (Million)
10.1. Market Overview
10.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
10.3. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
10.4.Direct-To-Consumer (DTC) Genetic Testing Market: By Region, 2022-2032, USD (Million)
10.4.1.Asia Pacific
10.4.1.1. China
10.4.1.1.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
10.4.1.1.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
10.4.1.2. Japan
10.4.1.2.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
10.4.1.2.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
10.4.1.3. India
10.4.1.3.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
10.4.1.3.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
10.4.1.4. Australia
10.4.1.4.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
10.4.1.4.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
10.4.1.5. South Korea
10.4.1.5.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
10.4.1.5.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
10.4.1.6. Rest of Asia Pacific
10.4.1.6.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
10.4.1.6.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)

11. Latin America Direct-To-Consumer (DTC) Genetic Testing Market, 2022-2032, USD (Million)
11.1. Market Overview
11.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
11.3. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
11.4.Direct-To-Consumer (DTC) Genetic Testing Market: By Region, 2022-2032, USD (Million)
11.4.1.Latin America
11.4.1.1. Brazil
11.4.1.1.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
11.4.1.1.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
11.4.1.2. Mexico
11.4.1.2.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
11.4.1.2.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
11.4.1.3. Rest of Latin America
11.4.1.3.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
11.4.1.3.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)

12. Middle East and Africa Direct-To-Consumer (DTC) Genetic Testing Market, 2022-2032, USD (Million)
12.1. Market Overview
12.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
12.3. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
12.4.Direct-To-Consumer (DTC) Genetic Testing Market: By Region, 2022-2032, USD (Million)
12.4.1.Middle East and Africa
12.4.1.1. GCC
12.4.1.1.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
12.4.1.1.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
12.4.1.2. Africa
12.4.1.2.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
12.4.1.2.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)
12.4.1.3. Rest of Middle East and Africa
12.4.1.3.1. Direct-To-Consumer (DTC) Genetic Testing Market: By Sales Channel, 2022-2032, USD (Million)
12.4.1.3.2. Direct-To-Consumer (DTC) Genetic Testing Market: By Business Model, 2022-2032, USD (Million)

13. Company Profile
13.1. 23 and Me
13.1.1. Company Overview
13.1.2. Financial Performance
13.1.3. Product Portfolio
13.1.4. Strategic Initiatives
13.2. Colour Genomics
13.2.1. Company Overview
13.2.2. Financial Performance
13.2.3. Product Portfolio
13.2.4. Strategic Initiatives
13.3. Counsyl
13.3.1. Company Overview
13.3.2. Financial Performance
13.3.3. Product Portfolio
13.3.4. Strategic Initiatives
13.4. Gene by Gene
13.4.1. Company Overview
13.4.2. Financial Performance
13.4.3. Product Portfolio
13.4.4. Strategic Initiatives
13.5. Laboratory Corporation of America
13.5.1. Company Overview
13.5.2. Financial Performance
13.5.3. Product Portfolio
13.5.4. Strategic Initiatives
13.6. MyMedLab Mapmygenome India
13.6.1. Company Overview
13.6.2. Financial Performance
13.6.3. Product Portfolio
13.6.4. Strategic Initiatives
13.7. Positive Bioscience
13.7.1. Company Overview
13.7.2. Financial Performance
13.7.3. Product Portfolio
13.7.4. Strategic Initiatives
13.8. Quest Diagnostics
13.8.1. Company Overview
13.8.2. Financial Performance
13.8.3. Product Portfolio
13.8.4. Strategic Initiatives
13.9. Request A Test
13.9.1. Company Overview
13.9.2. Financial Performance
13.9.3. Product Portfolio
13.9.4. Strategic Initiatives
13.10. Sonora Quest Laboratories LLC
13.10.1. Company Overview
13.10.2. Financial Performance
13.10.3. Product Portfolio
13.10.4. Strategic Initiatives
13.11. Xcode Life Sciences
13.11.1. Company Overview
13.11.2. Financial Performance
13.11.3. Product Portfolio
13.11.4. Strategic Initiatives