"Increasing Internet Penetration Influencing the Gaming Mouse and Keyboards Market Growth Positively"
The gaming mouse and keyboards market was valued at US$ 2.59 Bn in 2020 and expected to grow at a CAGR of 18.5% during the forecast period from 2020 to 2029. Gaming mouse & keyboards offer gamers an enhanced performance and a great gaming experience. Gaming keyboards often have a variety of programmable keys for use during the game. The keys are built in a manner as to provide a comfortable experience and are suitable for using for a long period of time. These keyboard are mostly backlit and have a thicker coating of paint. Some gaming key boards also comes with a LCD screen. Gaming mouse differs radically form a traditional mice and offers a wide option of controls and buttons. Gaming mouse usually have a relatively high sensitivity, measured in dots per inch (DPI).
Increasing penetration of the internet is one of the most prominent factors aiding the gaming industry growth, thereby influencing the gaming mouse and keyboards market growth positively. This growth is further supported by a rising net disposable income in countries such as India, China and Brazil among others. Increasing internet penetration has further helped in the growth of online sales. People often prefer online sales channels owing to availability of more options and sometimes better price deals. However, high price of these products offsets demand. Gaming mouse and keyboards are priced a lot higher as compared to traditional mouse and keyboards.
"E-commerce emerging as a Popular Buying Destination for Gaming Mouse and Keyboards"
The gaming mouse and keyboards market is marked with the presence of both online and offline sales channel. The online sales channel has gained significant growth in recent years and expected to be the fastest growing segment during the forecast period. In recent years, with the advent of e-commerce, gaming mouse and keyboards are widely available through online platforms across the world. The most important factors complimenting the online segment growth are ease of shopping and wide availability of products. Therefore, the growing share of online sales is expected to pose significant challenges for the offline market vendors.
"R&D Activities to Remain on the Center Stage for Gaming Mouse and Keyboard Manufacturers"
Research and development activities is one of the most common strategies adopted by the manufacturers of gaming mouse and keyboards. These activities are directed towards improving the existing products as well as developing new ones. This strategy helps these companies to address the increasing competition by improving sales. With the gaming industry set to witness rapid growth in the years to come, manufacturers of gaming mouse and keyboards are expected to invest a great deal on research and development activities. For instance, recently Logitech International SA introduced a new computer gaming mouse named G PRO Wireless Gaming Mouse designed exclusively with esports in mind. The Swiss company consulted with over 50 professional gamers and spent more than two years to develop the new mouse.
"Asia Pacific to register the fastest Growth during the Forecast Period"
North America was the largest regional market for gaming mouse and keyboards worldwide in 2020. The value share of North America in the global gaming mouse and keyboards market stood at more than 30% in the year 2020. The region expected to maintain its dominance throughout the forecast period. The presence of a large number of gamers in the region is one of the most prominent factors aiding the market growth in the region. Moreover, the popularity of computer games have increased among the youths in the region, a factor further complimenting the gaming mouse and keyboards market in North America. However, Asia Pacific expected to be the fastest growing market during the forecast period. The rising middle class population in countries such as China and India has complimented the gaming mouse and keyboards market growth in the region.
Key players profiled in the report include Logitech, Razer, Corsair, Rapoo, A4Tech Co., Ltd., Genius (KYE Systems Corp), MADCATZ, SteelSeries, COUGAR and Mionix among others.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Gaming Mouse and Keyboards market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
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| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
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Region Segment (2022-2032; US$ Million)
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Key questions answered in this report
