"Incidences of Disease Outbreaks and Higher Infection Control in the GCC Nations Will Drive Market Growth"
A hand sanitizer gel is a disinfectant solution used as a substitute for soap and water hand wash. Healthcare and personal hygiene is one of the most promising growth areas in the MENA (Middle-East and North Africa) region. The field has witnessed growing investment to meet the demand elevated by high population growth rate and fear of periodic outbreak of threatening diseases like COVID-19, Ebola, H1N1, SARS, Influenza, and Avian flu among others. This has had positive impact on the overall hand sanitizer manufacturing industry and related disinfectant products in the region. Thus, demand for hand sanitizer gels and other disinfectant products in Middle-East and Africa is expected to witness an upsurge, offering strong growth and investment opportunities for manufacturers during the forecast period. This represents a huge opportunity for hand sanitizer gel suppliers and related players across the value chain of hand sanitizer industry in Middle East and Africa.
By Sales Channel
Based on sales channel hand sanitizer gel market is segmented into department stores, supermarkets and hyper markets, convenience stores, e-tailers and retail pharmacy stores.
The supermarket and hypermarket segment accounted for the largest revenue share in the Middle East and Africa hand sanitizers market by sale channel in 2018. The segment is accounted for 34% of revenue share in 2018 and is - expected to increase by 1.1 to 3% through the forecast period 2019 – 2027. This growth is primarily attributed to shifting trends towards modern retailing. In addition, these store offers products at lower price compared to other types of sale channel which is attracting buyers to purchase products from these stores. Similar trend is observed in Middle East and Africa. The online sales segment is expected to witness the fastest growth with increasing popularity online shopping. However, the online sales segment for hand sanitizers is expected to remain the smallest segment as customer doesn’t find its convenient buy for product like sanitizer.
By Geography
The hand sanitizer market in Middle East and Africa is expected to witness significant growth with rising awareness hand hygiene and increasing prevalence of periodic diseases such as H1N1, flu, Ebola and SARS. In addition, promotional campaign in African and some Middle East countries to increase the awareness about hand hygiene is also influencing the demand for hand sanitizer gels in the region. Hospitals, hotels and restaurants are some major end use segments for hand sanitizer gels in Middle East and Africa. In addition, business organization are also started to provide hand sanitizer gels to their employees in order to maintain hygiene at office premises.
Saudi Arabia is the largest market for hand sanitizers with significant amount of per capita healthcare spending and increasing awareness about the benefits of hand hygiene. South Africa, UAE, Israel and Qatar represent major market for hand sanitizers due to increasing awareness about the benefits of hand sanitizers. Promotional campaigns and periodic breakout of Ebola, H1N1 and other diseases expected to increase the demand for hand sanitizer gel in the region.
Top Companies
Company profiles include detailed information about business strategies, financial overview, major competitors, product portfolio, recent developments and regional positioning of these manufacturers. The report also provides in-depth analysis about market competition, regional market players and suppliers and positioning of key market players in this market along with their market winning strategies.
The Middle East and Africa hand sanitizers market is classified into following categories:
| ATTRIBUTE | DETAILS |
|---|---|
| Research Period | 2017-2027 |
| Base Year | 2018 |
| Forecast Period | 2019-2027 |
| Historical Year | 2017 |
| Unit | USD Million |
| Segmentation |
By Sale Channel |
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By Region |
The market research study on hand sanitizer gels in Middle East and Africa include in-depth analysis of the market driving and restraining factors related this market. The research also includes current and future industry trends in the Middle East and Africa hand sanitizers market. The report includes exhaustive information of demand-supply and pricing trends. High level analysis such as PESTEL, consumer behavior analysis, value chain and market attractive analysis included in the report helps industry players to identify key investment areas in this industry.
