Growing demand for avionics in military aviation and rising adoption of HUDs in civil and commercial aircraft has collectively spurred the demand for head-up displays in the aviation segment. In addition, escalating demand from automotive sector has further fueled market momentum. Strong growth in the premium and luxury car segment has provided the much needed impetus to the market growth. Government regulations promoting vehicle safety are also expected to support the market growth in the coming years. These factors are expected to contribute towards a compounded annual growth rate (CAGR) of 21.9% during the forecast period 2023 – 2030. Although high upfront cost and lack of awareness have collectively weighed down the market growth, the penetration of the head-up display technology is expected to gradually increase as the technology unearths applications across multiple verticals. The head-up display market is expected to reach US$ 40.32 Bn by 2030, expanding at a CAGR of 21.9% from 2023 to 2030.
End-use Segmentation Analysis
Premium and Luxury car segment was the largest end-use segment in the global automotive head-up display market, accounting for over 2/3rd of the market revenue in 2021. Rising demand for smart cars is driving the demand for advanced car infotainment systems, which, in turn has had positive impact on the overall demand for head-up displays in luxury and premium car segment. The introduction of low cost prototypes (combiner projected HUDs) is expected to spur the demand for head-up displays in mid-segment and basic-segment cars over the forecast period.
Product Type Segmentation Analysis
In 2021, windshield projected head-up displays accounted for majority of the market revenue share and are expected to remain the dominant product segment in the first half of the forecast period. However, combiner projected HUDs are anticipated to witness rising demand, outpacing their counter equivalents to grow at a CAGR of 29.8% during the forecast period 2023 – 2030. Projecting onto a combiner is less expensive as compared to windshield as it eliminates the need for a special reflective coating. The market for combiner projected HUD is expected to be majorly driven by the demand from mid-size and basic model car segment.
Distribution Channel Segmentation Analysis
In 2021, Original Equipment Manufacturers dominated the global automotive head-up display market, accounting for over 2/3rd of the market revenue. Although aftermarket plays a significant role in the sale of head-up displays, it is expected that the sale of infotainment products such as head-up displays is likely to improve through Original Equipment Manufacturers than aftermarket. With OEMs increasingly looking to penetrate mid-size and basic model segments, they are expected to offer HUDs as a part of infotainment systems in their cars.
Geography Segmentation Analysis
Europe was the largest automotive head-up display market in 2021, accounting for around one third of the global market revenue. The dominance is majorly on account of the large size of the luxury and premium car market in the region. In addition, the growth in the region is also bolstered by the presence of German auto makers such as Audi, BMW, and Mercedes Benz in the region. High technology acceptance and adoption in the U.S. has paved the way for the growth of HUD technology in North America. However, Asia Pacific is poised to witness comparatively higher growth during the forecast period. Rising standard of living, increase in discretionary expenditure, and increase in per capita ownership of premium cars represent economic variables conducive to the future growth of automotive technologies in Asia Pacific and RoW countries.
In 2021, the aviation segment comprising both defense and commercial aviation was the largest application segment in the global head-up display market. Head-Up Displays are majorly used to raise situational alertness among flight crew/aircrew while carrying out different operations including take-off and landing. In addition, head-up displays are also used in aircrafts for wide range of activities such as event detection and ground navigation. Greater adoption of avionics for tracking and navigation applications is expected to boost the demand for head-up displays, especially in the defense sub-division. Over the forecast period 2023 – 2030, head-up displays are poised to witness alarming adoption among automotive segment. The advancements in technologies have resulted in the development of low-cost interactive and mobile HUDs, extending their demand beyond primary and luxury car segments. In addition, rising demand for smart and safer vehicles is expected to stimulate the demand for head up displays in the automotive segment. The incorporation of head-up displays in automotives has brought dynamism to the automotive industry and is quickly changing the way cars are manufactured, designed, and used by consumers
With the emergence of varied technologies including laser display, holographic display, volumetric display, mobile & interactive display, and pico-projector based display, the head-up display market is all set to attain potential growth in the coming years. Increased demand for avionics coupled with the growing fleet size of helicopters, airplanes, and mobile land vehicles has been instrumental in driving the demand for head-up displays in developed markets such as North America and Europe. Although the demand for head-up displays has been majorly concentrated among developed markets, there exist robust growth opportunities for the market in emerging economies of Asia Pacific. This is primarily on account of the latent demand, especially in the automotive segment.
A Head-Up Display (HUD) is a display system that presents critical flight information and navigation details either on a windshield or a transparent screen called combiner. It helps aircrew, car drivers, and other profession users to get the requisite details and information without requiring them to look elsewhere from their usual viewpoints. A head-up display system has following components:
The concept of head-up display traces its roots to the first half of the 20th century. Head-up displays were first employed during the World War II in military aviation.
The Blackburn Buccaneer built for the British Royal Air Force and Royal Navy was the first aircraft with a built-in heads-up display. It was prototyped in 1958 and flew for the British Royal Air Force and Royal Navy from 1968 until 1994. Pilots gained more accuracy in viewing routes and tracking objects using HUDs as compared to other conventional instruments. As a result, head-up displays which were initially introduced only for the military aviation, gained acceptance among private and commercial aviation. While the earliest use of HUDs in commercial planes were in the 1970s, the technology did not receive wider acceptance until it was incorporated in Boeing 737 in the 1990s. Today, the HUD technology is employed in several CanadaAir and Airbus planes. It helps commercial pilots to take-off or land in severe weather environment and displays information including height from the sea level, airspeed, and flight path among others.
In 1988, General Motors introduced the first heads-up display in a car. These systems were initially used only to display speed, tachometer, and other primary readings from the car’s dashboard. However, with the advancements in technology, head-up displays have evolved to offer additional information including navigation details, alerts and warnings, and infotainment information among others. With the advent of the advanced augmented reality (AR) technology, the head-up displays supporting AR capability and capable of being integrated with infrared cameras, GPS systems, Bluetooth device, and other infotainment products have enabled drivers to get all the requisite information in front of their eyes.
In the beginning of the 21st century, several head-up display models were introduced for sports and consumer space. Since then, number of HUD prototypes have been developed that display the requisite details on the inside of a scuba divers mask or swimmer's goggles.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Head-Up Display (HUD) market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
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| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
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Region Segment (2022-2032; US$ Million)
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Key questions answered in this report
