Kinesiology tapes are elastic cotton strips that are utilized to treat sports injuries and other disease-related physical disorders. These tapes have elasticity and thickness identical to human skin and aid in the treatment of a vast range of sports injuries, musculoskeletal injuries and other inflammatory disorders such as Achilles tendonitis. Kinesiology tapes are preferred by healthcare practitioners as well as by athletes to treat musculoskeletal injuries. These tapes are available in different forms in the market and further research in this field has resulted in innovative products, which reduce the application time.

This is the latest market analysis report for the kinesiology tapes market that is comprehensive as it describes the global trends in of the global kinesiology tapes market. The report elucidates an overview of the kinesiology tapes market covering market by tape type, application and geography. The objective of the report is to support healthcare professionals, company executives and decision making authorities with their strategic initiatives and decisions in the kinesiology tapes market.   

For the market analysis, global kinesiology tapes market is segmented on the basis of tape type, application, and geography. Based on tape type, the global kinesiology tapes market is segmented into roll form and pre-shaped tapes. Based on application, the global kinesiology tapes market is segmented into Achilles tendonitis, ACL/MCL issues, groin and hamstring pulls, jumper’s knee (PFS), plantar fasciitis, rotator cuff injury/pain and other indications. Other indications segment is further sub-segmented into lower back issues, pain associated with pregnancy, shin splints, and tennis and golf elbow. The global kinesiology tapes market is analyzed for each mentioned segment for the year 2015-2025 and CAGR is calculated for the forecast period 2017-2025.

On the basis of geography, the market size of kinesiology tapes market is provided for the period 2015-2025 and the CAGRs are calculated for the forecast period 2017-2025. Also, market analysis for geographical regions is further sub-segmented in terms of tape type, application, and constituent countries.

This market analysis report also elucidates qualitative market evaluation factors including market drivers, restraints and market opportunities to aid in better understanding of global kinesiology tapes market. Competitive landscape analysis, market attractiveness assessment, and Porter’s five forces model are also demonstrated in the report. The report provides the understanding of the major players in kinesiology tapes market and profiles market leaders based on the market share. Some of the key players profiled in this report are Atex Medical Co., Ltd, DL Medical & Health Equipment Co., Ltd, Hangzhou Gspmed Medical Appliances Co. Ltd., Healixon, Kindmax Healthcare, Kinesio Taping, KT Health, LLC, LP Support, Mueller Sports Medicine, Inc., Nitto Denko Corp., Raphael, RockTape, Socko, SpiderTech, StrengthTape, Suzhou Medsport Products Co. Ltd., TERA Medical Co. Ltd. and Towatek Korea Co. Ltd.

Rolls are the initial form of tapes that are marketed and widely adopted across users. As a result, this segment leads the kinesiology tapes market in term of value. Pre-shaped version of kinesiology tapes has been recently introduced in the market. These tapes are ready to apply, as no cutting or measuring is required for the application. Pre-shaped tapes are expected to grow at a considerable pace due to advantages such as reduction in application time, user-friendliness, and durability. Although in some cases, a specific shape of tape is required by the patient for treatment, which is not available as pre-shaped, physicians have to opt for roll form tapes. This phenomenon acts as a restraint to pre-shaped kinesiology tapes market including flexibility of the tape. Other market growth factors include increasing incidence of muscle injuries and product innovation.

Based on applications, the global kinesiology tapes market is segmented into Achilles tendonitis, ACL/MCL issues, groin and hamstring pull, jumpers knee (PFS), plantar fasciitis, rotator cuff injury/pain and other indications. Other indications segment is further classified into lower back issues, pain associated with pregnancy, shin splints, and tennis and golf elbow. The Achilles tendon is the strongest tendon in the body that connects calf muscle to the heel bone and aids in movements such as walking and jumping. Kinesiology tapes can be used effectively to treat injury to Achilles tendon. These tapes lift the skin to improve circulation and maintain flexibility thereby relieve pain. Hence, this segment of global kinesiology tapes holds a prominent market share due to the adoption of the non-surgical procedures for treatment and growing incidence of Achilles tendonitis. According to one research, the incidence of Achilles tendinitis is estimated around 2.66 ruptures per 1,000 person-years and this incidence is increasing globally due to increasing sports injury. In terms of market value, Achilles tendon segment is followed by ACL/MCL issues segment. ACL/MCL injuries are common in sports and its increasing incidence drives this segment. In terms of market value, this segment is followed by groin and hamstring pulls, jumpers knee (PFS), plantar fasciitis, rotator cuff injuries and other indications.

Adoption of kinesiology tapes as a non-surgical treatment for musculoskeletal injuries in major economies across the globe and its increasing usage awareness in developing nations are the prime factors that drive global kinesiology tapes market. Also, the incidence and prevalence of musculoskeletal injuries play a vital role in the expansion of global kinesiology tapes market.

Based on geographical regions, the global kinesiology tapes market is categorized into North America, Asia Pacific, Europe, Middle East and Africa and Latin America.

Currently, in terms of market value, North America is leading the global kinesiology tapes market. Growing indulgence in sports-related activities and increase in healthcare expenditure are the major factors that contribute to the domination of North America in global kinesiology market. High Incidence of muscle injuries in the region is also a prime factor for its dominance globally.

North America is followed by European region in kinesiology tapes market. Adoption of the new pre-shaped tapes by the healthcare professionals and athletes in the region is a factor for its growth. It is also estimated that Asia Pacific region will experience the fastest market growth during the forecast period. This growth is estimated based on improved awareness about muscle injuries and these alternative methods of treatment.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Kinesiology Tapes market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Kinesiology Tapes market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Kinesiology Tapes market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Kinesiology Tapes market?
• Which is the largest regional market for Kinesiology Tapes market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Kinesiology Tapes market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Kinesiology Tapes market worldwide?