Report Scope
This report analyzes the global mobile augmented reality market in terms of component, end-use application, and geography. On the basis of components, the market is segmented into hardware (display, sensors, and semiconductor component), and software. Similarly, on the basis of end-use application, the market for mobile augmented reality is further classified into consumer (gaming, and entertainment) and enterprise & public sector (retail, healthcare, education, military, architectural building modeling, etc.). The geographical distribution of the global mobile augmented reality market considered in this study encompasses regional markets such as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Overview:
The integration of augmented reality technology in mobile computing devices such as smartphones and tablets has been instrumental in driving the market growth by expanding applications to multiple verticals including healthcare, education, retail, and engineering among others. Growing demand for mobile augmented reality-based gaming apps is expected to drive market growth in consumer space. These factors are expected to contribute towards a double digit compounded annual growth rate (CAGR) during the forecast period 2015 – 2023 the mobile augmented reality market was valued at US$ 295.4 in 2013 Mn and is poised to witness a healthy growth during the forecast period.
1.1 Report Description
Purpose of the Report
The purpose of this strategic research study titled “Mobile Augmented Reality Market - Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2023” is to offer industry investors, company executives, and industry participants with in-depth insights to enable them make informed strategic decisions related to the opportunities in the mobile augmented reality market.
1.1.1 Target Audience
1.1.2 USP and Key Offerings
The report titled “Global Mobile Augmented Reality Market - Growth, Share, Opportunities, and Competitive Analysis, 2015 – 2023” offers strategic insights into the global mobile augmented reality market along with the market size and estimates for the duration 2015 to 2023. The said research study covers in-depth analysis of multiple market segments based on component, end-use application, and cross-sectional study across different geographies. In order to help strategic decision makers, the report also includes competitive profiling of the key industry participants, their SCOT (Strength, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and recent developments. Other in-depth analysis provided in the report includes:
Overall, the research study provides a holistic view of the global mobile augmented reality market, offering market size and estimates for the period from 2015 to 2023, keeping in mind the above mentioned factors.
The emergence of mobile augmented reality apps has enabled mobile devices including smartphones and tablets to scan and identify images, and display augmented and context-rich data on their screens. This development is expected to be instrumental in expanding the applications of the technology to varied vertical domains.
The enterprise and public segment including the use of mobile augmented reality technology in retail, e-commerce, marketing and advertising, tourism, healthcare, and education among others was the largest revenue contributing application segment in the global mobile augmented reality (MAR) market in 2014. It is expected that the trend shall prolong, at least during the first half of the forecast period 2015 – 2023. On the other hand, the use of mobile augmented reality in gaming, live events, and video entertainment is poised to witness maximum growth during the forecast period. We expect the consumer segment to become the largest application segment by 2024.
In the base year of 2014, the hardware component comprising sensors, three dimensional cameras, displays, and semiconductor component was the largest revenue contributing segment in the mobile augmented reality (MAR) market. The segment accounted for over two-third of the global mobile augmented reality market revenue in the base year of 2014. Although the hardware segment is expected to remain the largest revenue contributing segment, the software business is poised to become one of the most attractive business propositions for the technology providers in the coming years. Looking at bright future prospect, the solution providers have concentrated their attention on developing more accurate and effective augmented reality software solutions. Strong growth is anticipated in the mobile augmented reality apps market with industry participants focusing on research and development to break into new application domains. Investments in new app development and expansion of digital services are expected to fuel market growth. The increasing popularity of mobile augmented reality apps has coincided with the gradual decline in app prices.
As of 2014, the global mobile augmented reality market was dominated by North America (comprising U.S. and Canada). The region accounted for over 35 percent of the global market revenue in the base year of 2014. The U.S. is the front runner in augmented reality related research and represents the largest individual mobile augmented reality market worldwide. Strong penetration of mobile devices including smartphones and tablets coupled with the high technology acceptance across both consumer and enterprise verticals is instrumental in fueling market momentum in the country. Over the forecast period 2015 – 2023, North America is expected to remain the largest mobile augmented reality market worldwide. On the other hand, Asia Pacific is poised to exhibit robust growth, outpacing North America and Europe during the forecast period 2015 – 2023. As manufacturers seek to gain first-mover advantage, we expect high market competition and technology penetration in the emerging economies of Asia, Middle-East, and Latin America.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Mobile Augmented Reality (MAR) market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
|---|---|
| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
| Segmentation | |
Component
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End-use Application
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Region Segment (2022-2032; US$ Million)
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Key questions answered in this report
