1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. Key Offerings
1.2. Market Segmentation
1.3. Research Methodology
1.3.1. Phase I - Secondary Research
1.3.2. Phase II - Primary Research
1.3.3. Phase III - Expert Panel Review
1.3.4. Assumptions
1.3.5. Approach Adopted

2. Executive Summary
2.1. Market Snapshot: Global Mobile Augmented Reality (MAR) Market
2.2. Global Mobile Augmented Reality (MAR) Market, By Component, 2023 (US$ Million)
2.3. Global Mobile Augmented Reality (MAR) Market, By End-use Application, 2023 (US$ Million)
2.4. Global Mobile Augmented Reality (MAR) Market, By Geography, 2023 (US$ Million)
2.5. Attractive Investment Proposition by Geography, 2023

3. Mobile Augmented Reality (MAR) Market: Competitive Analysis
3.1. Market Positioning of Key Mobile Augmented Reality (MAR) Market Vendors
3.2. Strategies Adopted by Mobile Augmented Reality (MAR) Market Vendors
3.3. Key Industry Strategies
4. Mobile Augmented Reality (MAR) Market: Macro Analysis & Market Dynamics
4.1. Introduction
4.2. Global Mobile Augmented Reality (MAR) Market Value, 2022 - 2032, (US$ Million)
4.3. Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Key Challenges
4.3.4. Key Opportunities
4.4. Impact Analysis of Drivers and Restraints
4.5. See-Saw Analysis
4.6. Porter's Five Force Model
4.6.1. Supplier Power
4.6.2. Buyer Power
4.6.3. Threat Of Substitutes
4.6.4. Threat Of New Entrants
4.6.5. Competitive Rivalry
4.7. PESTEL Analysis
4.7.1. Political Landscape
4.7.2. Economic Landscape
4.7.3. Technology Landscape
4.7.4. Legal Landscape
4.7.5. Social Landscape

5. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
5.1. Market Overview
5.2. Growth & Revenue Analysis: 2023 Versus 2032
5.3. Market Segmentation
5.3.1. Hardware
5.3.1.1. Display
5.3.1.2. Sensors
5.3.1.3. Semiconductor Component
5.3.1.4. Software

6. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
6.1. Market Overview
6.2. Growth & Revenue Analysis: 2023 Versus 2032
6.3. Market Segmentation
6.3.1. Consumer
6.3.1.1. Gaming
6.3.1.2. Entertainment
6.3.2. Enterprise and Public Sector
6.3.2.1. Retail, Ecommerce and Advertising
6.3.2.2. Tourism
6.3.2.3. Education
6.3.2.4. Healthcare
6.3.2.5. Military
6.3.2.6. Architecture and Building Design
6.3.2.7. Others (Geospatial Mining, etc.)


7. North America Mobile Augmented Reality (MAR) Market, 2022-2032, USD (Million)
7.1. Market Overview
7.2. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
7.3. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
7.4.Mobile Augmented Reality (MAR) Market: By Region, 2022-2032, USD (Million)
7.4.1.North America
7.4.1.1. U.S.
7.4.1.1.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
7.4.1.1.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
7.4.1.2. Canada
7.4.1.2.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
7.4.1.2.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
7.4.1.3. Rest of North America
7.4.1.3.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
7.4.1.3.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)

8. UK and European Union Mobile Augmented Reality (MAR) Market, 2022-2032, USD (Million)
8.1. Market Overview
8.2. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
8.3. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
8.4.Mobile Augmented Reality (MAR) Market: By Region, 2022-2032, USD (Million)
8.4.1.UK and European Union
8.4.1.1. UK
8.4.1.1.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
8.4.1.1.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
8.4.1.2. Germany
8.4.1.2.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
8.4.1.2.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
8.4.1.3. Spain
8.4.1.3.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
8.4.1.3.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
8.4.1.4. Italy
8.4.1.4.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
8.4.1.4.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
8.4.1.5. France
8.4.1.5.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
8.4.1.5.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
8.4.1.6. Rest of Europe
8.4.1.6.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
8.4.1.6.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)

9. Asia Pacific Mobile Augmented Reality (MAR) Market, 2022-2032, USD (Million)
9.1. Market Overview
9.2. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
9.3. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
9.4.Mobile Augmented Reality (MAR) Market: By Region, 2022-2032, USD (Million)
9.4.1.Asia Pacific
9.4.1.1. China
9.4.1.1.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
9.4.1.1.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
9.4.1.2. Japan
9.4.1.2.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
9.4.1.2.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
9.4.1.3. India
9.4.1.3.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
9.4.1.3.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
9.4.1.4. Australia
9.4.1.4.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
9.4.1.4.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
9.4.1.5. South Korea
9.4.1.5.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
9.4.1.5.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
9.4.1.6. Rest of Asia Pacific
9.4.1.6.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
9.4.1.6.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)

10. Latin America Mobile Augmented Reality (MAR) Market, 2022-2032, USD (Million)
10.1. Market Overview
10.2. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
10.3. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
10.4.Mobile Augmented Reality (MAR) Market: By Region, 2022-2032, USD (Million)
10.4.1.Latin America
10.4.1.1. Brazil
10.4.1.1.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
10.4.1.1.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
10.4.1.2. Mexico
10.4.1.2.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
10.4.1.2.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
10.4.1.3. Rest of Latin America
10.4.1.3.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
10.4.1.3.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)

11. Middle East and Africa Mobile Augmented Reality (MAR) Market, 2022-2032, USD (Million)
11.1. Market Overview
11.2. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
11.3. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
11.4.Mobile Augmented Reality (MAR) Market: By Region, 2022-2032, USD (Million)
11.4.1.Middle East and Africa
11.4.1.1. GCC
11.4.1.1.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
11.4.1.1.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
11.4.1.2. Africa
11.4.1.2.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
11.4.1.2.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)
11.4.1.3. Rest of Middle East and Africa
11.4.1.3.1. Mobile Augmented Reality (MAR) Market: By Component, 2022-2032, USD (Million)
11.4.1.3.2. Mobile Augmented Reality (MAR) Market: By End-use Application, 2022-2032, USD (Million)

12. Company Profile
12.1. Google, Inc.
12.1.1. Company Overview
12.1.2. Financial Performance
12.1.3. Product Portfolio
12.1.4. Strategic Initiatives
12.2. Qualcomm, Inc.
12.2.1. Company Overview
12.2.2. Financial Performance
12.2.3. Product Portfolio
12.2.4. Strategic Initiatives
12.3. Apple, Inc.
12.3.1. Company Overview
12.3.2. Financial Performance
12.3.3. Product Portfolio
12.3.4. Strategic Initiatives
12.4. Blippar
12.4.1. Company Overview
12.4.2. Financial Performance
12.4.3. Product Portfolio
12.4.4. Strategic Initiatives
12.5. Wikitude GmbH
12.5.1. Company Overview
12.5.2. Financial Performance
12.5.3. Product Portfolio
12.5.4. Strategic Initiatives
12.6. Daqri LLC
12.6.1. Company Overview
12.6.2. Financial Performance
12.6.3. Product Portfolio
12.6.4. Strategic Initiatives
12.7. Augmensys GmbH
12.7.1. Company Overview
12.7.2. Financial Performance
12.7.3. Product Portfolio
12.7.4. Strategic Initiatives
12.8. Augmented Pixels
12.8.1. Company Overview
12.8.2. Financial Performance
12.8.3. Product Portfolio
12.8.4. Strategic Initiatives
12.9. Microsoft Corporation
12.9.1. Company Overview
12.9.2. Financial Performance
12.9.3. Product Portfolio
12.9.4. Strategic Initiatives
12.10. Magic Leap, Inc
12.10.1. Company Overview
12.10.2. Financial Performance
12.10.3. Product Portfolio
12.10.4. Strategic Initiatives