The market for water purifiers is poised to witness healthy growth worldwide during the forecast period 2023 - 2030. Water purifiers are fast gaining popularity among consumers worldwide majorly owing to rising incidences of water borne diseases. The disposing of industrial and agricultural waste in rivers and other sources of drinking water has increased the incidences of water borne diseases. This coupled with rising awareness regarding health hazards pertaining to untreated water bode well for the market growth. In addition, revival of the real-estate industry post bleak economic conditions prevalent during economic recession is expected to augment the number of residential units, thereby driving fresh installations of water purifiers. All these factors are expected to contribute towards a compounded annual growth rate (CAGR) of 9.2% during the forecast period 2023 – 2030. Intensity of competition among manufacturers is relatively high as domestic brands are coming-up with high-quality purifier variants at much cheaper prices. 

In the year 2021, RO water purifier was the largest product segment in terms of both revenue and volume. The segment accounted for over 46 percent of the global market revenue worldwide. The reverse osmosis technology used in the RO water purifiers reduces relatively more water contaminants than other product variants (UV water purifiers and gravity-based water purifiers). In addition to contaminant reduction, RO water purifiers also eliminate turbidity of water, thereby ensuring good quality. All these factors have contributed towards increased demand for RO water purifiers across the globe. The trend is presumed to prolong as demand for RO water purifies is expected to remain fairly regulated.

In 2021, the residential segment accounted for majority of the global market revenue share. The segment also accounted for around two-third of the water purifier market revenue worldwide. The ever rising population and consequent increase in the number of residential units, especially in the emerging economies like Asia Pacific, Latin America, and Middle-East is expected to drive demand for water purifiers in the residential segment. On the other hand, commercial and industrial end-use segments are expected to witness regulated growth over the forecast period 2023 - 2030. The commercial segment covers water purifiers used in restaurants, hotels, commercial complex’s, business buildings, and schools among others. The economic development resulting in the growth of commercial real estate is expected to drive demand for water purifiers in the commercial segment.

As of 2021, Asia Pacific was the largest water purifier market in terms of both revenue and shipment. The region accounted for over half of the global market revenue in the same year. China and India represent the most lucrative individual water purifier market in Asia Pacific. The trend is expected to continue and the region is presumed to retain its dominant position by 2030. The growth in the region is reflective of the economic development and consequent infrastructural growth in both residential and commercial spaces. Therefore, increasing number of residential and commercial projects is expected to trigger new water purifier installations in the region. The demand for water purifiers in developed economies like North America and Europe is expected to remain fairly steady during the forecast period 2023 - 2030.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Water Purifier market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Water Purifier market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Water Purifier market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Water Purifier market?
• Which is the largest regional market for Water Purifier market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Water Purifier market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Water Purifier market worldwide?